Augmented Reality

AR/VR in the Post Covid Era: Trends That Will Change the Business Ecosystem

As the pandemic rages on, more and more brands seem to be taking a page out of this playbook with the help of AR tools and social media platforms

How AR Effects Are Reshaping the World of Virtual Communication

We're locked down but our creativity isn't! It's time to make your virtual meeting interesting and quirky by using augmented reality effects

Talking to Robots With David Ewing Duncan

Geek out on this week's episode of the 'Capability Amplifier' podcast.

In Future AR Tech, Expect More Blasts from the Past

New research suggests that for augmented reality marketing, 'nostalgia' is the key to inspiring consumer action.

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Technology Innovation

Tim Cook Subtly Dinged Mark Zuckerburg by Saying Augmented Reality Doesn't Isolate People Like Other Technologies

The Apple CEO seemed to criticize virtual reality technology, which Facebook has invested heavily in
Marketing

6 Technologies That Will Reshape Marketing In The Next Decade

Augmented reality and the Internet of Things are among the defining forces going forward.
Technology

India Special Market for Unity Technologies; Streaming the Next Big Thing in Gaming

Creator of the most widely used real-time 3D development platform in the world, Unity sees India as a special market given its early adoption of deep-tech such as mixed reality
Technology Startups

This Reliance-owned Deep-Tech Start-Up Wants To Bring Mixed Reality To the Masses

Even as technologies such as augmented, virtual and mixed reality becoming the new buzzwords in the start-up ecosystem, India hasn't seen a steady adoption of these among the masses. Tesseract wants that to change.
Techpreneurs

Want to Know How the Walls of Your New House Would Look? This Startup Can Tell You

From real estate to e-commerce, extended reality holds the power to change user experience for better & this Indian startup is making that happen with immersive solutions
Investments

Investors' Note: Three Markets That are Too Opaque To Be Good Investments

Art, Crypto and Virtual Reality (VR) -- sectors usually hailed as surefire investments -- are beset by deep problems
co-living

Why is Community Building Essential for the Success of a Business in the Co-Living Industry?

From group outings to simply having another young person down the hall for a quick chat, it is a convenient way to find company
Education

How Technology Trends are Pushing up Digital Education in India

Technology offers a better learning experience to the students as they are connecting with the teachers without any time and space constraints
Advertising

How Augmented Reality Will Become a Lynchpin of Future Advertising

The prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance