B2B Marketing

Bring Your B2B Industrial Marketing Game to the 3rd Dimension
B2B

Bring Your B2B Industrial Marketing Game to the 3rd Dimension

With large and constantly evolving product lines, maintaining a single version of truth can be hard sometimes but this is what you can do
Tarika Bhartiya and Varun Bhartiya | 6 min read
The Role of PR in the Changing B2B Landscape

The Role of PR in the Changing B2B Landscape

A solid PR strategy can make a company scale new heights and can enable companies to connect with partners, suppliers, customers and investors that help them grow
Anindita Gupta | 5 min read
5 Tips for Digital B2B Marketers to Consider While Planning Their Campaigns

5 Tips for Digital B2B Marketers to Consider While Planning Their Campaigns

To create a sales solution for your business, you first must clearly understand your marketing funnel
Benedict Hayes | 4 min read
The 5 Biggest Opportunities for B2B Sales Growth in 2019

The 5 Biggest Opportunities for B2B Sales Growth in 2019

Data-backed strategies are likely to have the greatest impact on your success.
Mike Schultz | 6 min read
The 3 Costliest Mistakes I've Made Launching A New Website (So Far)

The 3 Costliest Mistakes I've Made Launching A New Website (So Far)

Even good ideas need proper execution.
Gene Marks | 5 min read

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The data-driven approach in B2B Marketing empowers data to manifest itself
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Data-Driven Marketing for B2B Marketers
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A data-driven approach is giving both marketing and sales the same view of the client
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Research Says This Type of Video Closes More B2B Sales
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Here's how getting creative with your approach to case studies can cut out the high-pressure sell.
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These must-reads will give you an edge in your online marketing efforts.
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Why B2B Marketing Needs Emotional Storytelling?
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Why B2B Marketing Needs Emotional Storytelling?

A B2B client looks forward to have more deals with a person who is able to provide products and services at the proper time (fixed before), who does not utilize him and can be trusted completely
Gaurav Pratap Singh | 7 min read
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B2B Marketing

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B2B brands reap big benefits when they put time and effort into the kinds of customer experience strategies that B2C brands are executing every day.
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Here's How to Optimize Your B2B Sales Strategy for Selling to the Hospitality Industry
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Here's How to Optimize Your B2B Sales Strategy for Selling to the Hospitality Industry

Who could foresee that a hotel brand would end up selling Simmons mattresses for home use? What's your great sales idea?
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This Entrepreneur is Building India's Alibaba Without A Penny in Loan Since 1997
SMEs

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"When I started this work, everyone said let's see how long this business will last."
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How to Make Your B2B Content Marketing Strategy Work
Content Marketing

How to Make Your B2B Content Marketing Strategy Work

Sharpen your focus towards one particular customer segment that is proving fruitful to you in the current scenario
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#5 Tactics to Fight B2B Sales Challenges in Today's Scenario
B2B Sales

#5 Tactics to Fight B2B Sales Challenges in Today's Scenario

Sales representatives tend to loose touch in time-consuming cycles and conversions suffer. The trick is to find ways to move sales ahead without being pushy.
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