B2B Marketing

The Role of PR in the Changing B2B Landscape

A solid PR strategy can make a company scale new heights and can enable companies to connect with partners, suppliers, customers and investors that help them grow

Anindita Gupta

· 5 min read

5 Tips for Digital B2B Marketers to Consider While Planning Their Campaigns

To create a sales solution for your business, you first must clearly understand your marketing funnel

Benedict Hayes

· 4 min read

The 5 Biggest Opportunities for B2B Sales Growth in 2019

Data-backed strategies are likely to have the greatest impact on your success.

Mike Schultz

· 6 min read

Data-driven Marketing for B2B Marketers

The data-driven approach in B2B Marketing empowers data to manifest itself

Shajesh Menon

· 4 min read

Data-Driven Marketing for B2B Marketers

A data-driven approach is giving both marketing and sales the same view of the client

Shajesh Menon

· 4 min read

Research Says This Type of Video Closes More B2B Sales

Here's how getting creative with your approach to case studies can cut out the high-pressure sell.

James G. Brooks

· 5 min read

7 Content Marketing Books to Read in 2018

These must-reads will give you an edge in your online marketing efforts.

Syed Balkhi

· 4 min read

Why B2B Marketing Needs Emotional Storytelling?

A B2B client looks forward to have more deals with a person who is able to provide products and services at the proper time (fixed before), who does not utilize him and can be trusted completely

Gaurav Pratap Singh

· 7 min read

3 Lessons in Creating a Winning B2B Brand Voice

B2B brands reap big benefits when they put time and effort into the kinds of customer experience strategies that B2C brands are executing every day.

Shannon Deep

· 6 min read

Here's How to Optimize Your B2B Sales Strategy for Selling to the Hospitality Industry

Who could foresee that a hotel brand would end up selling Simmons mattresses for home use? What's your great sales idea?

Danny Wong

· 7 min read

This Entrepreneur is Building India's Alibaba Without A Penny in Loan Since 1997

"When I started this work, everyone said let's see how long this business will last."

Aashika Jain

· 4 min read