b2c

Marketing

Experience Centers as the 'New-Age' Marketing in the India of 2019

Experience centers, as opposed to the aggressive, hard-sell marketing tactics, give a breathing space to the consumer and let them be themselves

Online Marketing Challenges for SMBs - Omni channel B2C Companies

If a brand needs more awareness/growth, they must go online but define their outcomes clearly

Atap.co Raises Funds from RHL Ventures

The Malaysia-based design marketplace will use the investment to solidify its presence in home country

Top Marketing Automation Trends of 2019 and Beyond

These will empower brands to gather and analyse user data, create meaningful user segments and run highly targeted campaigns with communication that is personalized and highly contextual

Alibaba Taps Russia Market With USD 2 Billion Joint Venture

AliExpress Russia will leverage Mail.Ru Group's 100 million internet users across its social media, messaging, e-mail and online games properties

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This Early Stage Startup is Looking to Raise Rs 23.7 cr through an IPO

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#7 Reasons to Improve B2B E-commerce Experience for Consumers

If given a right push towards presentation with a focus on aesthetics B2B e-commerce can give better user experience to its consumers.
Startup Financing

OfficeRock.com Raises Funds From Enabling Future, Jabbar Internet Group, And Other Investors

A boost for the B2B e-commerce market, office supplies platform OfficeRock.com has raised an undisclosed amount from investors Enabling Future, Wamda Capital, Jabbar Internet Group, WOMENA, and more investors
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The Startup Curve: An Entrepreneurial Life

A business model never works only on frills and features and adoption of technology comes with value add
News and Trends

How to be an Entrepreneur in 2030

Sure, technology will keep evolving but so will the psychology of the entrepreneurs and their customers.
Starting a Business

Starting up? Keep this in Mind

After your plan is ready, divide your sales by two, divide your gross margins by 2 and multiply your costs by 2
digital advertising

Why Entrepreneurs of 2017 cannot Ignore Digital Advertising

Digital Advertising is a smart way to connect people's aspiration with real brands
FinTech

The Future of Smaller Payment Wallets is Dead

Mergers and acquisitions are touted to be the only way forward to keep the DNA of the start-up alive
Tech

May I Have Your Attention Please?

That's even briefer than goldfish's nine seconds memory.
Market Research

How Online Surveys in Market Research are Driving Change

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