Baked By Melissa

Holidays

How the Founder of Baked by Melissa Recovered From Her First Holiday Sales Disaster

Melisa Ben-Ishay talks about her first big mistake (during the holiday rush!) and what it taught her about prepping for sales spikes.

How Getting Fired Turned Into Sweet Success for This Entrepreneur

After being let go from her advertising firm, Melissa Ben-Ishay went home, baked 250 cupcakes and began her entrepreneurial journey.