Barbie

Branding

The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.

Mattel announced the most diverse lineup of Ken dolls in the line's history.

Vice President Barbie Still Available to Run in 2016

Let's make playtime great again.

Mattel Introduces New Body Types for Barbie

Tall, curvy and petite toys are now available so girls can 'find a doll that speaks to them.'

Dad, Not the Doll, Will Determine Your Daughters' Success

Don't worry about Barbie shaping the way your child sees herself. Worry about how you treat her.

Mattel, Quirky Partner Up to Crowdsource New Toys for Barbie, Hot Wheels and Fisher-Price

Users can now submit ideas for toys, games, baby gear and preschool products that will carry the toy giant's iconic monikers.

More From This Topic

Mattel

Not Toying Around, Mattel Ousts CEO

Just weeks ahead of Toyfair 2015, Bryan G. Stockton resigns as chairman and CEO of the toy-making giant.
Innovators

Barbie Has More LinkedIn Followers Than You

The iconic doll has joined the career networking site, breaking barriers for fictional characters everywhere.
Innovators

Got a Career or Business Question? Ask Barbie.

The world's most business-savvy doll shares advice with the help of real-world female CEOs in a Twitter chat today.
Lego

Lego to Release a 'Female Scientist' Mini-Figure Set

That's right: female Lego figurines will soon do more than shop and go to the beach.
Entrepreneurs

POLL: Would You Buy Entrepreneur Barbie, or Is She Hardly a Good Example?

Barbie is now an entrepreneur. But what business is she running? Would you invest?
Entrepreneurs

Introducing Entrepreneur Barbie

At Toy Fair this week, Mattel announced its iconic doll is becoming her own boss.
Marketing

Why Barbie Posed for Sports Illustrated

As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
Growth Strategies

Ruth Handler

Barbie's Mom