Behind the Brand
More Posts on Behind the Brand
All I Know About Marketing I Learned From Margaritas
Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
Pokemon developed Go to engage the brand's fans in a way that approached addiction.
Riding The Wave (Of Success): Philip Stein President Will Stein
The story behind the creation, development, and growth of the Philip Stein brand as told by co-founder and President Will Stein
5 Ways to Authentically Connect Your Employees to the Brand
Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
Travis Kalanick's 'Profound Apology' Is a Cautionary Lesson for Young Founders
The Uber CEO's public angst about berating a driver and confronting sexual harassment allegations reveals the need to grow in personal skills as well as business skills.
How Millennials Signal Personal Identity Through Brand Preference
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
How You Can Use Your Story To Sell Your Brand
Markets and customer bases are growing, but this hasn't dehumanised business. If anything, it's made the importance of telling your story and standing out from the crowd that much more important. Here's how you can use a story to sell your brand.