Behind the Brand

talent recruitment

Your Company Might Offer High Salaries, But Does It Have Soul?

Humanize your approach to talent acquisition or risk becoming every candidate's last choice.

Do Brands Really Know Their Customers? Key Approaches to Successful Brand-Building

The fundamental and permanent interaction of a business with a customer is through a purchase and businesses need to begin their client retention process with the first purchase

Four Vital Baby Steps to Starting & Building a Brand

Building a brand is like a never-ending process and therefore, it is vital that you keep putting efforts consistently

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era

Pokemon developed Go to engage the brand's fans in a way that approached addiction.

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Travis Kalanick's 'Profound Apology' Is a Cautionary Lesson for Young Founders

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How to Build a Brand That Matters

You need to focus on feedback to make certain changes and modify your marketing campaigns.
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How Millennials Signal Personal Identity Through Brand Preference

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Behind the Brand

How You Can Use Your Story To Sell Your Brand

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Twitter

The Smarter Way to Humanize Your Company's Use of Twitter

It's the people behind the logo who make the brand truly memorable.