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Why Authoritative Content Is More Important Than SEO
There is no more gaming the system with a careful selection of search terms. Only quality content has a chance of being found.
How to Pick the Best Online Advertising Channel for Your Business
A law office needs to target its market differently than a business selling stuffed animals.
6 Things Innovative Search Engine Marketers are Doing Right Now
A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.
The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint
Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit.
Ignore Video and Miss Out on 69 Percent of Mobile Traffic
In a fast-paced digital world, the visual appeal of the second screen can't be denied. Marketers, take heed.
You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)
Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.
New Online Businesses Should Steer Clear of These 5 Mistakes
A lot of money can be made if you effectively set up your website, but these errors will hurt your chances.
The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market
Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Why Business Can't Risk Ignoring Crazy Technologies
Revolutionary technology is often introduced doing something so frivolous we overlook its potential.
These 4 Keyword Research Tools Will Make Your Job Easier
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.