Using a combination of research findings and basic common sense, the author provides some much needed clarity on what he calls the "leadership industry" and proceeds to dismantle it.
Some parts of this book tap into how to get the best out of every employee while keeping happiness and motivation at the forefront- a true formula for success.
Marketing was formally a far simpler task than it is in today's connected world- not too long ago, it was along the lines of thinking up a catchy slogan, designing an eye-catching ad, filming a memorable commercial
In the world of business today, innovation is a key player in the success or failure of any company. It's no longer enough to just have ideas, those ideas must be brought to life through action
