Brand

Digital Marketing Strategy

5 Digital Marketing Mistakes Every Brand Should Avoid

The internet is offering marketers the perfect opportunity to reach out to their customers and influence their decisions

Paula Deen Is Cooking Up a Comeback

Paula Deen has received a $75 to $100 million cash injection from private-equity firm Najafi Companies, as a concentrated and passionate fan base continues to rally around the embattled chef.

How Online Direct Sales Saved This Luxury Business

The financial crisis forced Vero Linens to find a new target market.