Brand Advocates

Government policy

#7 Steps To Advocate Trade Policies

Economists have had a massive collision on trade policy, and they offer a sturdy foundation for free trade and for elimination of trade blockades. Though the intention of a trade accord is to ease up trade, the actual supplies are heavily shaped by conjugal and global political realities

Keep Your Brand Weird: How Austin Inspires Advocates

Don't be afraid to let your freak flag fly.

Building the Right Network for Your Business

People are waiting to meet you, so put yourself out there.

5 Things About Your Brand Your Sales Team Must Sell If You Expect Anybody to Buy Your Product

Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.

This One Surprising Thing Could Be Sabotaging Your Brand

Drunk posting on Facebook isn't flattering for you or your employer.

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Customer Service

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Your customers love you, but are they improving your bottom line?
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5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.
Branding

What Emirates Airline Can Teach You About Brand Advocacy

Why should a company not in the luxury transportation business study a company that is?
Sales

Why Salespeople Should be Advocates and Not Thought Leaders

Becoming an advocate for your buyers will gain you far more street cred than pushing a thought leadership.
Branding

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.
Social Media Marketing

You Can't Achieve Big-League Success With a Minor-League Social Media Strategy

Enhance your game by publishing less content, not by bombarding your audience with pitches and posts.
Public Relations

7 Tips for Getting Your Money's Worth Now That You've Hired a PR Firm

Your PR firm will be a creative engine for your company, once you have built a productive relationship.
Brand Advocates

Employees Are Your Biggest Brand Advocates

Engage staff to show off your culture.
Social Media Marketing

The Secret of Million-Dollar Brands Is Their Cult-Like Following

Your brand's hardcore, true believers are the most persuasive advocates possible.

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