Brand Awareness

'Influencer Marketing' on the Rise, Study Says
Influencer Marketing

'Influencer Marketing' on the Rise, Study Says

Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social-media rock stars.
Beki Winchel | 4 min read
Businesses Die in Obscurity. Do All You Can to Gain Attention.
Marketing

Businesses Die in Obscurity. Do All You Can to Gain Attention.

If you want to succeed and grow your business, your sales revenue and your brand, you must build awareness.
Grant Cardone | 3 min read
2 Rules for Engineering Exceptional Upsides
Sales

2 Rules for Engineering Exceptional Upsides

A sale goes through many stages before the close. But you won't get past the first step without raising customer awareness in these key ways.
Kelsey Ramsden | 3 min read
Build Credibility for Your Brand by Taking Home Industry Awards
Growing a Business

Build Credibility for Your Brand by Taking Home Industry Awards

First find the most appropriate awards to apply for, get your nominations in order and hope for the best.
Zach Cutler | 4 min read
A Guide to 3 Brand Partnerships That Jumpstart Your Startup
Branding

A Guide to 3 Brand Partnerships That Jumpstart Your Startup

Few startups have the time or money for painstakingly building needed brand awareness. Strategic partnerships can speed the process.
Megha Desai | 4 min read
Name That Company to Dazzling Success
Branding

Name That Company to Dazzling Success

Peruse some fun ideas for developing a brand moniker for a startup that will translate into business fortune.
Brad Hines | 4 min read