Brand Building


How to Leverage Twitter to Grow Your Brand and Find New Clients

These two aspects of the popular social media platform can help you grow your business.

From TV to Social Media, This Beauty Influencer Has Taken the Path Less Traveled to Success

Nitibha Kaul started her journey to limelight with a popular reality program and is now successfully running her influencing platform

Event Management: Brands should follow these 3 Tips for Success

Brands communicate with their audiences through different channels -- event management sits on top of the hierarchy

3 Ways Your Start-up Can Compete With Established Brands

If there is potential and value to be created, don't let the competitors hold you back

Building Your Brand & Career Using LinkedIn

These right strategies can help to climb up the career ladder

More From This Topic

Sustained Growth

5 Sustainable Pillars for Building a Brand in the Indian Market

How you define the core will impact the entire business ecosystem

How Counterfeit Products Affect Brands and Consumers

Trademarks Act 1999, Copyright Act 1957, IT Act 2000 and Designs Act 2000 among others to help with infringement of copyright and trademarks
Customer Experience

Humanizing Customer Experience

Conversations are the easiest, most personal and fulfilling way to facilitate interactions between the brand and the consumer
Brand Building

Do Brands Really Know Their Customers? Key Approaches to Successful Brand-Building

The fundamental and permanent interaction of a business with a customer is through a purchase and businesses need to begin their client retention process with the first purchase
Brand Building

Creating a Customer-centric Brand for 2020

To ensure your company stays competitive, it's imperative to keep customers at the forefront of your business strategy
Brand Building

Why Having a Strong Brand Voice is Important For Any Business

Three ways to create a distinctive identity that hooks the audience from the get go, and resonates with target market
Brand Building

The Importance of Being Visible

The only way to cut through the clutter and noise of your competition is to make yourself relevant
Brand Awareness

4 Ways to Create Impactful Ad Campaigns Without Spending Much

Can you tell your unique value proposition in five words?
Brand Building

Authenticity and Creativity Can Help Elevate a Music Brand's Overall Presence

As consumption of music continues to grow globally, brands should take note of music streamers