brand journey

brand journey

MINISO's Miyake Junya Talks about Expansion & Brand Journey

In an interaction, MINISO's Co-founder and Chief Designer Miyake Junya shares the brand's philosophy, vision and expansion plans

Tracing Berger Paint's Growth Journey

From catering to only industrial customers, the company now reaches the retail market in a significant way

Advice from a Pathfinder

Ally has its roots in the former GMAC, the General Motors subsidiary that for more than 80 years provided car buyers with financing through GM dealers

A Look at the Brand Journey from Biscuits to Bisleri

Only after sell out to Coke, Chauhan set out to make Bisleri a major brand, hence the first milestone or highlight was to create a terrific distribution network.