Brand Loyalty

Marketing

Rise of 3 New Marketing Ambits that CMOs Can't Afford to Miss

It is importaint to engage with micro-influencers to develop brand loyalty amongst a large swathe of customers, and avoid the pitfalls of a paid relationship, with a limited selection of influencers

The Evolution of Power: Marketer vs. Machine

Algorithms anticipate our needs and desires so well that it is an open question if consumers are really making their own decisions or just feel as though they are.

The Top 200 Franchise Brands People Love the Most

Franchising is all about brand power.

Why PR is Essential for Start-ups and SMEs

PR narratives can be extremely effective in highlighting the deep understanding and expertise of a brand owner/ promoter about the sector of business

#5 Retail Technology Trends to Watch-out For in 2018

A retailer in India has to be pragmatic enough to understand the market dynamics, accept the technological disruptions and adapt accordingly

More From This Topic

Brand Loyalty

How You Handle Mistakes Can Actually Help Build Brand Loyalty

Owning up to errors -- and promptly fixing them -- shows clients and customers what you're worth.
Brand Loyalty

The Psychology of Brand Loyalty: 5 Key Takeaways

Is brand loyalty dead? Nope, not from this contributor's perspective.
Brand Loyalty

How Snapchat Is Contributing To Brand Recognition And Loyalty

Awareness, Interest and Evaluation are three key elements of the marketing funnel and Snapchat helps in achieving the second brilliantly i.e. interest the most.
Customer Experience

Facebook Data Reveals What's Stopping Millennials From Being Loyal to Brands

These young consumers want to commit to companies, but companies don't always provide ideal experiences.
Customer Loyalty

The 5 Emotions That Drive Customer Loyalty

If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.
Brand Loyalty

7 Ways to Get Your Customers to Actively Promote Your Brand

Brand loyalty is all well and good. But what you want is brand evangelism.
Customer Loyalty

Designing a Customer Strategy Focused on Genuine Loyalty

How to win customers and influence sales with five factors that help cultivate loyalty.
Retail Businesses

Here's a Great Way to Wake up Your Stagnating Retail Brand

Compete directly with consumer-direct manufacturers. Like it or not, it's the brave new economy that will shape our industry.
Customer Loyalty

5 Cues on Brand Loyalty You Can Take From Chick-fil-A

This restaurant chain is known for much more than its yummy chicken.