Brand Loyalty

Customer Service

How One Company Won My Loyalty With Only $100

In a business environment that no longer values brand loyalty, winning over long-term customers creates benefits that entrepreneurs should not undervalue.
Employees

The Human Element: Your Most Important Business Resource

Create a company culture that prioritizes people.
Customer Loyalty

3 Ways to Increase Customer Loyalty

People remain committed to a brand they feel a connection to.
College Students

Why Marketing to College Millennials Pays Off (Infographic)

Fostering brand loyalty in college students is important: They may not have a lot of money now, but that will soon change.
Brands

The 3 Characteristics of Brands That Command Customer Loyalty

The few companies that have won the customer's implicit trust offer valuable lessons.
Customer Loyalty

Harvest a Garden of Perennial Shoppers With These 7 Savvy Techniques

Grow your first-time customers into loyal brand followers with these techniques.
Connected Entrepreneur

How This Retailer Reaches All-Important Indie Influencers

Karmaloop founder, Greg Selkoe, explains his approach to guerrilla marketing.
Marketing

How Brand Transparency Builds Enduring Relationships With Customers

Consumers can choose from an endless list of good products. They are loyal to brands as open about their values as their ingredients.

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