brand management

brand management

Your Reputation is a Measurable and Valuable Asset

In this climate of conscious consumption, organizations are under increasing pressure to ensure what they say and do actually align

This Veteran Global Brand Manager Believes in Just One – Brand India

The Indian spirit of jugaad innovation will lead to real growth says Chaudhuri.

5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.

15 Tips for Livening Up Things When Your Brand Is Getting Stale

Have a plan for what you will do when what you're doing stops getting results.

7 Gauges to Monitor on Your Brand-Expansion Dashboard

Making a name for yourself means you have to stay on top of your game.

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Building Your Online Presence

6 Tools for Monitoring Your Online Reputation

You worked hard to build a good reputation. Your detractors don't need to do nearly as much to damage it.
Small Business Heroes

The Tactics That Have Gained Donald Trump a Horde of Loyal Followers

Follow these strategies to help stimulate engagement, loyalty and ultimately sales.
Branding

Finding Employee Brand Evangelists

The best people to speak for your company may already be on your payroll.
Reputation Management

4 Ways to Protect Your Brand Without Involving the Courts

Take action on addressing any negative reviews of your brand or business.
Crisis Management

5 Crisis Management Tips for Your Digital Brand

Brands can be destroyed in hours. Remember: You're not the story.
Marketing

Where Your Marketing Team Must Focus to Build an Enduring Brand

Brands that achieve long-term success have a vision and culture of accountability that begins at the top.