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The 5 Crucial Stages of Cannabis Brand Building
A closer look at the evolution of brand marketing indicates that the weed industry still has a way to go.
A New Cannabis Brand Banks on 90s Nostalgia to Market Their Product
From Friends to flannel, HIGH 90's wants to bring back a cherished era.
8 Steps To Making Your Brand Stand Out
Despite being a nascent market, the cannabis industry is already overcrowded. Here are some ways to differentiate yourself.
"The Industry Still Isn't There:" Rob McPherson, Scourge of Cannabis LinkedIn
"The first area that has the opportunity to develop some stickiness with their value proposition target, who is the shopper, will be the retailer," says Rob McPherson.
Cannabis Branding Strategy Do's And Don'ts
Branding in cannabis is infinitely more complicated than any other industry. Here are some tips on how to navigate its complexities.
5 Ways Cannabis Leaders Profit From Public Relations
Tell your brand's story the way you intended from the moment you created it.
If Your Cannabis Brand Didn't Matter Before COVID-19, It Sure Does Now
Think of it as life before pizza delivery versus life after. Cannabis is entering that industry inflection point as you're reading this.
The Hottest Cannabis Brands Of The Week (4/4 - 4/10)
Which cannabis companies are making the biggest impact on social media, earned media, and website marketing? Data from Pioneer Intelligence breaks it down for you each week.
"Don't Wait, Take The Plunge." Advice On Entering New Markets From HUXTON
Cannabis entrepreneuers Chelsea Johnson and Dustin Johnson, Co-Founders of HUXTON, give advice on growth, authenticity, and brand trust.
How Two Designers Created A Weed Brand With Whimsy
Cross a design mind with a very hippie childhood, and you get a very groovy vibe.
What Millennials Want In Weed
The likes and dislikes of this young(ish) generation have confounded business owners and marketers, but Cy Scott of Headset uses his data to shed some light on the mystery.
