Branding

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.

Harris Damashek | 4 min read

				
Mary Jane: How the Cannabis Industry Can Win Women OverResearch finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.

				Harris Damashek
			
					|			5 min read
			
How to Start a Cannabis-Focused Branding and Design BusinessTwo industry experts give their tips for breaking into this green-hot industry.

				Patrick Carone
			
					|			4 min read
			
Pay Attention to These 6 Cannabis Industry TrendsThe weed businesses that thrived four years ago don't necessarily yield big profits today as new cannabis industry trends dictate the market.

				Scott McGovern
			
					|			7 min read
			
The Recruitment Platform Gradujuana Was Failing... Until It Changed Its Name to VangstHow a considered name change boosted business for the startup.

				Juliet Bennett Rylah
			
					|			4 min read

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Start Your Own Cannabis Business

Seth Rogen Teams Up With Evan Goldberg to Launch New Cannabis Brand

Rogan, famous for portraying stoners in the movies, is a cannabis advocate and entrepreneur in real life.

Debra Borchardt | 3 min read

Office Culture

We Need to Clear the Smoke About Cannabis in the Workplace

Legal weed is a real thing, so why aren't you talking about it with your team?

Ben Crudo | 6 min read

Reputation Management

Building Reputational Capital Is a Must for Succeeding as a Cannabis Brand

Customers can buy whatever you sell from somebody else. They'll decide based on your reputation.

Cynthia Salarizadeh | 5 min read

Retail

Pot Shops Go High-End

The new crop of dispensaries is all about offering a premium shopping experience.

Jonathan Small and Peter Page | 3 min read

Branding

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.

Alex Halperin | 3 min read

Cannabis

State Regulators Consider Better Ways to Determine Who Controls Cannabis Business

More flexibility is needed when assessing whether leases and lending and brand licensing agreements create a controlling interest

Jon Baumunk | 5 min read

Giving Back

Cannabis Companies Generously Support Their Communities But Don't Get to Deduct It From Their Taxes

The same federal rules that make it hard to use a bank like every other legitimate business also forbid taking any of the normal tax deductions.

Christopher Smith | 7 min read

Branding

4 Effective Ways to Build a Standout Cannabis Brand

It's easy for your business to get lost in the crowd. Here are some tips on how to help consumers find you.

Dustin Iannotti | 4 min read

Marketing

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.

Rosie Mattio | 5 min read

Branding

Using the Power of Influence to Build Your Global Cannabis Brand

Influencers can loosen the shackles that still restrict cannabis marketing.

David Elias | 4 min read

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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