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Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

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Branding

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Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.
Branding

Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative

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Women In Green

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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”

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