Branding

5 Ways Cannabis Leaders Profit From Public Relations

Tell your brand's story the way you intended from the moment you created it.

Mike Mejer

· 6 min read

If Your Cannabis Brand Didn't Matter Before COVID-19, It Sure Does Now

Think of it as life before pizza delivery versus life after. Cannabis is entering that industry inflection point as you're reading this.

Cory Jones

· 7 min read

The Hottest Cannabis Brands Of The Week (4/4 - 4/10)

Which cannabis companies are making the biggest impact on social media, earned media, and website marketing? Data from Pioneer Intelligence breaks it down for you each week.

Pioneer Intelligence

· 1 min read

"Don't Wait, Take The Plunge." Advice On Entering New Markets From HUXTON

Cannabis entrepreneuers Chelsea Johnson and Dustin Johnson, Co-Founders of HUXTON, give advice on growth, authenticity, and brand trust.

Lindsey Bartlett

· 12 min read

How Two Designers Created A Weed Brand With Whimsy

Cross a design mind with a very hippie childhood, and you get a very groovy vibe.

Ashley Lyle

· 4 min read

What Millennials Want In Weed

The likes and dislikes of this young(ish) generation have confounded business owners and marketers, but Cy Scott of Headset uses his data to shed some light on the mystery.

Jonathan Small

· 7 min read

Meet The Nuns Making CBD

Giving new meaning to "higher worship," Sister Kate and her order of nuns produce premium CBD products that are popular around the world.

Jonathan Small

· 9 min read

These Are The Best-Selling Pot Brands In The Country

A new report offers a rare look at the biggest brands, categories, and trends in the top legal states.

Nick Dimengo

· 1 min read

Taking Vapes To The LGBTQ+ Crowd

A company called Besito is finding love in an artistic, wild, inclusive, and untapped market.

Colleen De Bellefonds

· 4 min read

CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.

Instead of pushing a product, Feals focuses on its customers' pain points.

Jonathan Small

· 4 min read

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.

Harris Damashek

· 4 min read

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.

Harris Damashek

· 5 min read