Branding

Branding

CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.

Instead of pushing a product, Feals focuses on its customers' pain points.

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.

How to Start a Cannabis-Focused Branding and Design Business

Two industry experts give their tips for breaking into this green-hot industry.

Pay Attention to These 6 Cannabis Industry Trends

The weed businesses that thrived four years ago don't necessarily yield big profits today as new cannabis industry trends dictate the market.

More From This Topic

Start Your Own Cannabis Business

Seth Rogen Teams Up With Evan Goldberg to Launch New Cannabis Brand

Rogan, famous for portraying stoners in the movies, is a cannabis advocate and entrepreneur in real life.
Office Culture

We Need to Clear the Smoke About Cannabis in the Workplace

Legal weed is a real thing, so why aren't you talking about it with your team?
Reputation Management

Building Reputational Capital Is a Must for Succeeding as a Cannabis Brand

Customers can buy whatever you sell from somebody else. They'll decide based on your reputation.
Retail

Pot Shops Go High-End

The new crop of dispensaries is all about offering a premium shopping experience.
Branding

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Cannabis

State Regulators Consider Better Ways to Determine Who Controls Cannabis Business

More flexibility is needed when assessing whether leases and lending and brand licensing agreements create a controlling interest
Giving Back

Cannabis Companies Generously Support Their Communities But Don't Get to Deduct It From Their Taxes

The same federal rules that make it hard to use a bank like every other legitimate business also forbid taking any of the normal tax deductions.
Branding

4 Effective Ways to Build a Standout Cannabis Brand

It's easy for your business to get lost in the crowd. Here are some tips on how to help consumers find you.
Marketing

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”