Branding

What Millennials Want In Weed
Marijuana

What Millennials Want In Weed

The likes and dislikes of this young(ish) generation have confounded business owners and marketers, but Cy Scott of Headset uses his data to shed some light on the mystery.
Jonathan Small | 7 min read
Meet The Nuns Making CBD

Meet The Nuns Making CBD

Giving new meaning to "higher worship," Sister Kate and her order of nuns produce premium CBD products that are popular around the world.
Jonathan Small | 9 min read
These Are The Best-Selling Pot Brands In The Country

These Are The Best-Selling Pot Brands In The Country

A new report offers a rare look at the biggest brands, categories, and trends in the top legal states.
Nick Dimengo | 1 min read
Taking Vapes To The LGBTQ+ Crowd

Taking Vapes To The LGBTQ+ Crowd

A company called Besito is finding love in an artistic, wild, inclusive, and untapped market.
Colleen De Bellefonds | 4 min read
CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.

CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.

Instead of pushing a product, Feals focuses on its customers' pain points.
Jonathan Small | 4 min read

More From This Topic

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands
Branding

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
Harris Damashek | 4 min read
Mary Jane: How the Cannabis Industry Can Win Women Over
Marketing

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.
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How to Start a Cannabis-Focused Branding and Design Business
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How to Start a Cannabis-Focused Branding and Design Business

Two industry experts give their tips for breaking into this green-hot industry.
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Pay Attention to These 6 Cannabis Industry Trends
Legal Marijuana

Pay Attention to These 6 Cannabis Industry Trends

The weed businesses that thrived four years ago don't necessarily yield big profits today as new cannabis industry trends dictate the market.
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The Recruitment Platform Gradujuana Was Failing... Until It Changed Its Name to Vangst
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The Recruitment Platform Gradujuana Was Failing... Until It Changed Its Name to Vangst

How a considered name change boosted business for the startup.
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Seth Rogen Teams Up With Evan Goldberg to Launch New Cannabis Brand
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Rogan, famous for portraying stoners in the movies, is a cannabis advocate and entrepreneur in real life.
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We Need to Clear the Smoke About Cannabis in the Workplace

Legal weed is a real thing, so why aren't you talking about it with your team?
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Building Reputational Capital Is a Must for Succeeding as a Cannabis Brand
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Customers can buy whatever you sell from somebody else. They'll decide based on your reputation.
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Pot Shops Go High-End
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Pot Shops Go High-End

The new crop of dispensaries is all about offering a premium shopping experience.
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How This Brand Is Making Cannabis Feel Like a Luxury
Branding

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Alex Halperin | 3 min read

Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”