Branding
Marketing
Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry
There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.
More From This Topic
Marketing
3 Trade-Show Tips for Meeting the Right People and Make a Memorable Impression
Trade shows are a rare opportunity to gather with everybody you need to meet.
Start Your Own Cannabis Business
5 Characteristics Essential for Success as a Cannabis Entrepreneur
Everyone going into the cannabis business is a pioneer and an evangelist for the industry.
Women In Green
She Took Her Yale MBA Into Cannabis and Now Funds the Industry's Largest Deals
The legal marijuana business is attracting entrepreneurs as interested in social good as they are in profit.
Cannabis
Branding Your Business and Crafting Your Story in the Cannabis Industry
Learn the essentials about getting your business ready for its market debut.
Cannabis
Do Marijuana Users Have More Sex? Research Indicates They Do.
The cannabis industry faces many legal challenges, but it now has an unbeatable marketing message.
100 Brilliant Companies
Dixie Elixirs Wants to Become the First National Marijuana Brand
The company offers a range of cannabis products, including carbonated beverages, fudge bars and oil cartridges for vaporizer pens.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”
