Branding
Legal Marijuana
Pay Attention to These 6 Cannabis Industry Trends
The weed businesses that thrived four years ago don't necessarily yield big profits today as new cannabis industry trends dictate the market.
More From This Topic
Retail
Pot Shops Go High-End
The new crop of dispensaries is all about offering a premium shopping experience.
Branding
How This Brand Is Making Cannabis Feel Like a Luxury
Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Cannabis
State Regulators Consider Better Ways to Determine Who Controls Cannabis Business
More flexibility is needed when assessing whether leases and lending and brand licensing agreements create a controlling interest
Giving Back
Cannabis Companies Generously Support Their Communities But Don't Get to Deduct It From Their Taxes
The same federal rules that make it hard to use a bank like every other legitimate business also forbid taking any of the normal tax deductions.
Branding
4 Effective Ways to Build a Standout Cannabis Brand
It's easy for your business to get lost in the crowd. Here are some tips on how to help consumers find you.
Marketing
Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry
There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.
Branding
Using the Power of Influence to Build Your Global Cannabis Brand
Influencers can loosen the shackles that still restrict cannabis marketing.
Branding
Building a Solid Foundation for Your Cannabis Brand Is Step One to Success
Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.
Branding
Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative
Marijuana has been vilified for generations. No branding will succeed if it doesn't challenge dated and unfounded prejudices.
Data Analysis
The 3 Data Sets Essential to Establishing Your Cannabis Brand
A lot of people want a foothold in the cannabis business. Knowing the market and your competition is essential.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”
