Branding

8 Steps To Making Your Brand Stand Out

Despite being a nascent market, the cannabis industry is already overcrowded. Here are some ways to differentiate yourself.

Tim Carter

"The Industry Still Isn't There:" Rob McPherson, Scourge of Cannabis LinkedIn

"The first area that has the opportunity to develop some stickiness with their value proposition target, who is the shopper, will be the retailer," says Rob McPherson.

Alex Halperin

Cannabis Branding Strategy Do's And Don'ts

Branding in cannabis is infinitely more complicated than any other industry. Here are some tips on how to navigate its complexities.

Larisa Bolivar

5 Ways Cannabis Leaders Profit From Public Relations

Tell your brand's story the way you intended from the moment you created it.

Mike Mejer

If Your Cannabis Brand Didn't Matter Before COVID-19, It Sure Does Now

Think of it as life before pizza delivery versus life after. Cannabis is entering that industry inflection point as you're reading this.

Cory Jones

The Hottest Cannabis Brands Of The Week (4/4 - 4/10)

Which cannabis companies are making the biggest impact on social media, earned media, and website marketing? Data from Pioneer Intelligence breaks it down for you each week.

"Don't Wait, Take The Plunge." Advice On Entering New Markets From HUXTON

Cannabis entrepreneuers Chelsea Johnson and Dustin Johnson, Co-Founders of HUXTON, give advice on growth, authenticity, and brand trust.

How Two Designers Created A Weed Brand With Whimsy

Cross a design mind with a very hippie childhood, and you get a very groovy vibe.

Ashley Lyle

What Millennials Want In Weed

The likes and dislikes of this young(ish) generation have confounded business owners and marketers, but Cy Scott of Headset uses his data to shed some light on the mystery.

Jonathan Small

Meet The Nuns Making CBD

Giving new meaning to "higher worship," Sister Kate and her order of nuns produce premium CBD products that are popular around the world.

Jonathan Small

These Are The Best-Selling Pot Brands In The Country

A new report offers a rare look at the biggest brands, categories, and trends in the top legal states.

Nick Dimengo

Taking Vapes To The LGBTQ+ Crowd

A company called Besito is finding love in an artistic, wild, inclusive, and untapped market.