Branding

"Don't Wait, Take The Plunge." Advice On Entering New Markets From HUXTON

Cannabis entrepreneuers Chelsea Johnson and Dustin Johnson, Co-Founders of HUXTON, give advice on growth, authenticity, and brand trust.

Lindsey Bartlett | 12 min read

				
How Two Designers Created A Weed Brand With WhimsyCross a design mind with a very hippie childhood, and you get a very groovy vibe.

				Ashley Lyle
			
					|			4 min read
			
What Millennials Want In WeedThe likes and dislikes of this young(ish) generation have confounded business owners and marketers, but Cy Scott of Headset uses his data to shed some light on the mystery.

				Jonathan Small
			
					|			7 min read
			
Meet The Nuns Making CBDGiving new meaning to "higher worship," Sister Kate and her order of nuns produce premium CBD products that are popular around the world.

				Jonathan Small
			
					|			9 min read
			
These Are The Best-Selling Pot Brands In The CountryA new report offers a rare look at the biggest brands, categories, and trends in the top legal states.

				Nick Dimengo
			
					|			1 min read

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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”