Branding

CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.
Branding

CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.

Instead of pushing a product, Feals focuses on its customers' pain points.
Jonathan Small | 4 min read
Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.
Harris Damashek | 4 min read
Mary Jane: How the Cannabis Industry Can Win Women Over

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.
Harris Damashek | 5 min read
How to Start a Cannabis-Focused Branding and Design Business

How to Start a Cannabis-Focused Branding and Design Business

Two industry experts give their tips for breaking into this green-hot industry.
Patrick Carone | 4 min read
Pay Attention to These 6 Cannabis Industry Trends

Pay Attention to These 6 Cannabis Industry Trends

The weed businesses that thrived four years ago don't necessarily yield big profits today as new cannabis industry trends dictate the market.
Scott McGovern | 7 min read

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4 Effective Ways to Build a Standout Cannabis Brand
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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”