Branding

Crisis Management Series

Free Webinar | July 29: Is It Time To Rebrand Your Company?

Join us as we discuss how you can go about evolving your business' identity and perception.

Free Webinar | July 15: The 5 Best Ways To Brand Yourself In the Cannabis Space

Discover how using tools like social media, speaking engagements, and media outlets can help you get your name out there in a big way.

If Your Cannabis Brand Didn't Matter Before COVID-19, It Sure Does Now

Think of it as life before pizza delivery versus life after. Cannabis is entering that industry inflection point as you're reading this.

The Hottest Cannabis Brands Of The Week (4/4 - 4/10)

Which cannabis companies are making the biggest impact on social media, earned media, and website marketing? Data from Pioneer Intelligence breaks it down for you each week.

"Don't Wait, Take The Plunge." Advice On Entering New Markets From HUXTON

Cannabis entrepreneuers Chelsea Johnson and Dustin Johnson, Co-Founders of HUXTON, give advice on growth, authenticity, and brand trust.

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Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.  

Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”