Branding
Reputation Management
Building Reputational Capital Is a Must for Succeeding as a Cannabis Brand
Customers can buy whatever you sell from somebody else. They'll decide based on your reputation.
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Branding
4 Effective Ways to Build a Standout Cannabis Brand
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Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry
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Branding
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Data Analysis
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Marketing
3 Trade-Show Tips for Meeting the Right People and Make a Memorable Impression
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Start Your Own Cannabis Business
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She Took Her Yale MBA Into Cannabis and Now Funds the Industry's Largest Deals
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Cannabis
Branding Your Business and Crafting Your Story in the Cannabis Industry
Learn the essentials about getting your business ready for its market debut.
Branding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer’s mind and attract and keep customers.
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: “4 Questions to Ask When Perfecting Your Personal Brand” and “It's Not You, It's Your Story: Why Branding Matters.”
