Branding - Page: 2

Seth Rogen Teams Up With Evan Goldberg to Launch New Cannabis Brand

Rogan, famous for portraying stoners in the movies, is a cannabis advocate and entrepreneur in real life.

Debra Borchardt

· 3 min read

We Need to Clear the Smoke About Cannabis in the Workplace

Legal weed is a real thing, so why aren't you talking about it with your team?

Ben Crudo

· 6 min read

Building Reputational Capital Is a Must for Succeeding as a Cannabis Brand

Customers can buy whatever you sell from somebody else. They'll decide based on your reputation.

Cynthia Salarizadeh

· 5 min read

Pot Shops Go High-End

The new crop of dispensaries is all about offering a premium shopping experience.

Jonathan Small and Peter Page

· 3 min read

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.

Alex Halperin

· 3 min read

State Regulators Consider Better Ways to Determine Who Controls Cannabis Business

More flexibility is needed when assessing whether leases and lending and brand licensing agreements create a controlling interest

Jon Baumunk

· 5 min read

Cannabis Companies Generously Support Their Communities But Don't Get to Deduct It From Their Taxes

The same federal rules that make it hard to use a bank like every other legitimate business also forbid taking any of the normal tax deductions.

Christopher Smith

· 7 min read

4 Effective Ways to Build a Standout Cannabis Brand

It's easy for your business to get lost in the crowd. Here are some tips on how to help consumers find you.

Dustin Iannotti

· 4 min read

Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.

Rosie Mattio

· 5 min read

Using the Power of Influence to Build Your Global Cannabis Brand

Influencers can loosen the shackles that still restrict cannabis marketing.

David Elias

· 4 min read

Building a Solid Foundation for Your Cannabis Brand Is Step One to Success

Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.

Tim Winner

· 4 min read

Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative

Marijuana has been vilified for generations. No branding will succeed if it doesn't challenge dated and unfounded prejudices.

Cynthia Salarizadeh

· 9 min read