Branding - Page: 2
Seth Rogen Teams Up With Evan Goldberg to Launch New Cannabis Brand
Rogan, famous for portraying stoners in the movies, is a cannabis advocate and entrepreneur in real life.
We Need to Clear the Smoke About Cannabis in the Workplace
Legal weed is a real thing, so why aren't you talking about it with your team?
Building Reputational Capital Is a Must for Succeeding as a Cannabis Brand
Customers can buy whatever you sell from somebody else. They'll decide based on your reputation.
How This Brand Is Making Cannabis Feel Like a Luxury
Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
State Regulators Consider Better Ways to Determine Who Controls Cannabis Business
More flexibility is needed when assessing whether leases and lending and brand licensing agreements create a controlling interest
Cannabis Companies Generously Support Their Communities But Don't Get to Deduct It From Their Taxes
The same federal rules that make it hard to use a bank like every other legitimate business also forbid taking any of the normal tax deductions.
4 Effective Ways to Build a Standout Cannabis Brand
It's easy for your business to get lost in the crowd. Here are some tips on how to help consumers find you.
Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry
There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations.
Using the Power of Influence to Build Your Global Cannabis Brand
Influencers can loosen the shackles that still restrict cannabis marketing.
Building a Solid Foundation for Your Cannabis Brand Is Step One to Success
Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.
Creating Positive Marijuana Awareness Should be Part of Every Cannabis Branding Initiative
Marijuana has been vilified for generations. No branding will succeed if it doesn't challenge dated and unfounded prejudices.