Branding - Page: 2

CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.

Instead of pushing a product, Feals focuses on its customers' pain points.

Jonathan Small

Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects.

Harris Damashek

Mary Jane: How the Cannabis Industry Can Win Women Over

Research finds women are wary of being judged about their cannabis use and are reluctant to set foot in legal stores.

Harris Damashek

How to Start a Cannabis-Focused Branding and Design Business

Two industry experts give their tips for breaking into this green-hot industry.

Pay Attention to These 6 Cannabis Industry Trends

The weed businesses that thrived four years ago don't necessarily yield big profits today as new cannabis industry trends dictate the market.

Scott McGovern

Seth Rogen Teams Up With Evan Goldberg to Launch New Cannabis Brand

Rogan, famous for portraying stoners in the movies, is a cannabis advocate and entrepreneur in real life.

Debra Borchardt

We Need to Clear the Smoke About Cannabis in the Workplace

Legal weed is a real thing, so why aren't you talking about it with your team?

Ben Crudo

Building Reputational Capital Is a Must for Succeeding as a Cannabis Brand

Customers can buy whatever you sell from somebody else. They'll decide based on your reputation.

Pot Shops Go High-End

The new crop of dispensaries is all about offering a premium shopping experience.

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.

Alex Halperin

State Regulators Consider Better Ways to Determine Who Controls Cannabis Business

More flexibility is needed when assessing whether leases and lending and brand licensing agreements create a controlling interest

Jon Baumunk