Bras

Online Retail

How This Online Lingerie Shop Is Letting Customers Try Before They Buy

True & Co. has found a way to bring the fitting room to its customers.

This New High-Tech Wonder Bra May Help Detect Breast Cancer

The invention uses infrared sensors to monitor temperature.

A Bra Company That Uses Smartphones to Find the Right Fit Just Raised $8 Million

The goal is to use technology to make the shopping experience, as well as the bras themselves, more comfortable.

The Company Turning Selfies Into Better-Fitting Bras

New technology to size women for bras though smartphone photos could unlock elusive ecommerce sales.

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.