Building Buzz

Branding

The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.

Mattel announced the most diverse lineup of Ken dolls in the line's history.

How Content Marketing Helps Mobile App Businesses

Various researches reveal that prospective users reject one in four mobile apps after the first time

How to Build Buzz and Launch Your Company

Don't launch with a whisper; launch with a roar. Here's how.

Tips for Pitching the Media

Read on to learn how to better capture the media's attention

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Social Media Marketing

The 3 Ways Smart Social Media Accelerates Startup Success

Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
Beer

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'The Walking Dead' = notes of smoked brain.
Personal Branding

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Grow Your Online Business Without Depending Exclusively on Google

Google is huge but it is not the entire online marketplace, unless you let it be.
Publicity Stunts

Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb

Sleep tight. The furniture is already assembled and you get to keep the sheets.
Trade Shows

7 Ways to Get the Most Out of Exhibiting at a Trade Show

Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
Launching a Business

When Entrepreneurs Should Consider Stealth Mode

While many people may jump on the stealth-mode bandwagon, often they are doing so for the wrong reason. Here are the two times when founders should consider stealth mode.
Success Stories

Is Your Startup Ready for the Spotlight?

Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
Publicity Stunts

Man Covers His Naked Body in 460,000 Bees to Promote Honey Line

She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as ‘bee-bearding' in order to generate buzz for his honey business.