Building Your Online Presence

Marketing

The Secret to a Strong Branding Message? Focus.

Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
Marketing Strategies

5 Online Marketing Strategies for a Tight Budget

Ways you can spread the word about your business online without breaking your marketing budget.
Marketing

3 Rules You Must Break to Expand Your Email Marketing List

If building a bigger list is your priority, you'll want to break these traditional marketing practices.
Marketing

Facebook's Graph Search Holds Promise for Social Marketing

The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
Marketing

How Location-Based Social Networks Are Changing the Game for Businesses

New trends that are altering the way brick-and-mortar companies do business.
Marketing

10 Online Marketing Trends for 2013

From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
Marketing

5 Deadly Sins of SEO and Online Marketing

How to steer clear of the most fatal marketing mistakes.
Marketing

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Marketing

5 Secrets to Producing Better Webinars

If done well, webinars can drive sales and increase customer loyalty. Here's how to make yours stand out.
Social Media

How Facebook's Updated 'Nearby' Tool Can Boost Your Business

Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
Marketing

4 Ideas for Hosting Google+ Hangouts 'On Air'

How to make the social network's video conferencing tool work for your business.
Marketing

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Technology

How to Get Started With Facebook Offers

Here are five ways to make the most of Facebook's latest advertising opportunity for businesses.
Marketing

Don't Forget 'Positioning' in Your Marketing

A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Marketing

How 4 Small Businesses Are Winning on Pinterest

The hot social network can help boost website traffic, sales and customer retention.