Building Your Online Presence

Marketing

7 Common Ways that Entrepreneurs Mess Up SEO

Playing games with search engines. Looking for the latest shortcuts. Ignoring video. Those and other bad moves should be avoided, our Team Digital says.
Marketing

When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic

Join our live discussion about best digital marketing tips with experts Jason Falls and John Jantsch, hosted by Entrepreneur's Jason Fell.
Marketing

15 Tips for Improving Customer Loyalty

Give customers a great experience, don't screw stuff up and other timeless advice.
Marketing

The Art of the Response on Social Media

A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips.
Social Media

No Matter Your Digital Marketing Strategy, Make Sure You're Adding Value

If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
Marketing

6 Small Businesses That Are Doing Social Media Right

Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
Marketing

3 Innovative Ways Startups Are Driving Results Over Social Media

How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
Marketing

A Fitness Studio Makes Full-Court Social Press

South Carolina's Pure Barre is using social media to expand from workout to a lifestyle brand.
Marketing

When Marketing Over Social Media, Test, Experiment and Test Some More

Our live discussion about best digital marketing tips with experts Joanna Lord, Eric Siu and Brian Honigman, hosted by Entrepreneur's Jason Fell.
Marketing

12 Social Media Mistakes That Entrepreneurs Make

From overly promotional tweets to way-too-infrequent Facebook posts, business owners make lots of blunders when it comes to social media. Our Team Digital lists the biggest ones.
Technology

Facebook Rolls Out Graph Search

The social media giant rolls out a new tool allowing its users to search content posted by people in their network.
Marketing

A Salon's Social Media Highlights

Indiana's G Michael Salon uses makeover photos and staffer bios to shape its Twitter and Facebook feeds.
Marketing

How to Use Social Media and Not Feel Overwhelmed

Blogging, tweeting and pinning taking up too much of your time? Our Team Digital, a group of marketing experts, has this advice.
Technology

The Basics of Domain Names for Your Business

From choosing a registrar to maintaining your site, expert advice on how to keep your online business presence running, trouble-free.
Marketing

A Restaurant Built (and Rebuilt) With Customer Loyalty

Tapping its social-media following helped this Brooklyn restaurant survive after a hurricane.