Building Your Online Presence - Page: 9

From Facebook to Foot Traffic: Building a Bakery's Social Network

Giveaways and user-submitted photos helped this Michigan cupcake shop increase its Facebook engagement.

Linda Lacina

· 4 min read

Getting Started: Social-Media Tips for the Service Crowd

When you're a service provider or B2B business, do you join Facebook, Pinterest, LinkedIn -- or something else? Our Team Digital has the answer.

Colleen DeBaise

· 7 min read

Digital Marketing: It's Not Just Business, It's Personal

Forging strong connections with your customer requires not just skill but a human touch. Our Team Digital, a group of marketing experts, explains how to strike the right balance.

Linda Lacina

· 3 min read

When Marketing Online, Be Natural and Earn Trust

Join our live discussion about best digital marketing tips with experts DJ Waldow, Peter Shankman and Rick Mulready, hosted by Entrepreneur's Jason Fell.

Jason Fell

· 1 min read

Read This Email. Why Again?

Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.

Colleen DeBaise

· 6 min read

The Best Marketing Advice You're Forgetting to Follow

In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence.

Colleen DeBaise

· 8 min read

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.

Eric Siu

· 3 min read

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.

Jim Joseph

· 3 min read

How to Get Started on Pinterest: 8 Boards Worth Creating

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.

Karen Tiber Leland

· 4 min read

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.

Adam Kleinberg

· 4 min read

5 Pay-Per-Click Mistakes That Can Cost You Money

Tips for steering clear of common advertising pitfalls.

Eric Siu

· 4 min read

Increasing Website Traffic: 6 Steps to Guest Blogging

What you need to know about contributing articles to other sites and how it can raise your profile online.

· 7 min read