Business in Transformation

Growth Strategies

Mastering Change: What You Can Learn From KFC and Instagram

The most successful entrepreneurs know when to shift direction because their businesses need it. Here are three guideposts to help you along the way.
Growth Strategies

How to Always Be Ready to Adapt Your Business to Change

Adapting to change quickly is a key way to ensure your business enjoys sustained growth. Here are six ways to make sure you're ready.
Driving Business - Driving Success

How Online Direct Sales Saved This Luxury Business

The financial crisis forced Vero Linens to find a new target market.
Growth Strategies

The Big Company That Got Nimble

Chinese Appliance maker, Haier Corporation, transformed itself from a small refrigerator maker to the world's largest appliance company by putting more power in the hands of employees.
Starting a Business

How to Find a Personal Trainer for Your Business

College Trep AJ Agrawal dishes about how he and GreekPull co-founder built a stellar team of mentors -- and you can too.
Starting a Business

Brand Shop 'Taps' Into Its Expertise to Build Brewery

With traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.
Starting a Business

A Foodie Startup Nixes Web for Brick-and-Mortar Shop

Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.
Growth Strategies

Act Now, Assess Later: One Company's Real-Time Transformation

Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.
Growth Strategies

What Can Your Company Learn From Lego?

Unbridled innovation nearly crushed the Danish toymaker. Everything started to click when it focused on making smaller, more controlled, changes.
Starting a Business

This Startup's Biggest Hurdle Became Its Greatest Opportunity

TalentBin's founders' plan to foster peer reviews of job candidates didn't pan out, but it paved the way for an even bigger idea -- finding those job candidates in the first place.
Marketing

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
Starting a Business

An Ohio Startup Cuts Its Teeth and Turns To Toothpaste

Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.
Marketing

Ditch Cold Calls. Why Content Is King (Infographic)

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
Starting a Business

How One Young Entrepreneur Pivoted a Business Failure into Success

On the path to startup success, expect to hit multiple roadblocks along the way.
Growth Strategies

Crocs: From Footwear Fad to Billion-Dollar Company

This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.