Business Name

3 Popular Business-Naming Habits Worth Breaking
Starting a Business

3 Popular Business-Naming Habits Worth Breaking

One-size-fits-all wisdom doesn't always apply to a wide range of businesses.
Darpan Munjal | 4 min read
Why the 'A' in Chick-fil-A Is Capitalized

Why the 'A' in Chick-fil-A Is Capitalized

There's a hidden message in Chick-fil-A's logo.
Kate Taylor | 1 min read
Five Reasons You Should Optimise Your Business Name

Five Reasons You Should Optimise Your Business Name

Rather than guess at a business's domain name, people use search engines like Google to find brands.
Adam Zelcer | 4 min read
8 Mistakes to Avoid When Naming Your Business

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now -- and in the future.
Phil Davis | 8 min read
Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't

Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't

Weight Watchers is repeating a classic psychological blunder.
Jake McKenzie | 6 min read

More From This Topic

How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company
Business Name

How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company

Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.
Darpan Munjal | 7 min read
Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark
Trademarks

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.
Darpan Munjal | 8 min read
The Most Common Words U.K. Companies Use for Their Business Names (Infographic)
Infographics

The Most Common Words U.K. Companies Use for Their Business Names (Infographic)

How do the British name their businesses?
Liz Webber | 1 min read
How to Name (or in Some Cases, Rename) Your Company
Business Name

How to Name (or in Some Cases, Rename) Your Company

Naming a company is hard, and founders often get it wrong.
Jason Feifer | 4 min read
This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name
Business Name

This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.
Jason Feifer | 2 min read
The Science Behind Naming a Business
Starting a Business

The Science Behind Naming a Business

Numerology here can make a big difference, as it has the ability to measure the vibrations of every alphabet that goes into making a name
Trishul Arora | 4 min read
Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.
Branding

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

Two Canadian ice cream entrepreneurs playfully put "Jesus" in the shop name. Predictably, a lot of Christians aren't amused.
Gene Marks | 4 min read
8 Ways to Pick a Great Name for Your Business
Business Name

8 Ways to Pick a Great Name for Your Business

It's just as important as naming your baby.
Patrick Bet-David | 2 min read
Branding Your Name: A Double-Edged Sword
Naming a Business

Branding Your Name: A Double-Edged Sword

Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.
Daniel Neiditch | 6 min read
The Do's and Don'ts of Naming Your Business (Infographic)
Infographics

The Do's and Don'ts of Naming Your Business (Infographic)

There's a lot that goes into a company's name.
Rose Leadem | 2 min read