3 Factors That Will Determine How Unusual Your Business Name Can Be
An unusual business name can work in your favor…if you pay attention to these three qualities.
7 Ways to Make Your New Business Name Unforgettable
Want people to remember your business's name? These seven strategies can help.
Five Reasons You Should Optimise Your Business Name
Rather than guess at a business's domain name, people use search engines like Google to find brands.
Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't
Weight Watchers is repeating a classic psychological blunder.
How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company
Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.
Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark
With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.
The Most Common Words U.K. Companies Use for Their Business Names (Infographic)
How do the British name their businesses?
This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name
The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.