Business Name
3 Factors That Will Determine How Unusual Your Business Name Can Be
An unusual business name can work in your favor…if you pay attention to these three qualities.
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
7 Ways to Make Your New Business Name Unforgettable
Want people to remember your business's name? These seven strategies can help.
8 Mistakes to Avoid When Naming Your Business
When choosing a name for your new company, keep these tips in mind to help you find one that will work now -- and in the future.
3 Popular Business-Naming Habits Worth Breaking
One-size-fits-all wisdom doesn't always apply to a wide range of businesses.
Five Reasons You Should Optimise Your Business Name
Rather than guess at a business's domain name, people use search engines like Google to find brands.
Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't
Weight Watchers is repeating a classic psychological blunder.
How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company
Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.
Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark
With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.
The Most Common Words U.K. Companies Use for Their Business Names (Infographic)
How do the British name their businesses?
This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name
The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.
