Business Name

Why Spelling, Pronunciation and Sound Matter When You Name Your Business
Branding

Why Spelling, Pronunciation and Sound Matter When You Name Your Business

Learn why these three factors can make or break your business.
Brad Flowers | 6 min read
3 Factors That Will Determine How Unusual Your Business Name Can Be

3 Factors That Will Determine How Unusual Your Business Name Can Be

An unusual business name can work in your favor…if you pay attention to these three qualities.
Brad Flowers | 6 min read
The Unwritten Rules of Naming Your Business

The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
Brad Flowers | 5 min read
7 Ways to Make Your New Business Name Unforgettable

7 Ways to Make Your New Business Name Unforgettable

Want people to remember your business's name? These seven strategies can help.
Brad Flowers | 6 min read
8 Mistakes to Avoid When Naming Your Business

8 Mistakes to Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now -- and in the future.
Phil Davis | 9 min read

More From This Topic

3 Popular Business-Naming Habits Worth Breaking
Starting a Business

3 Popular Business-Naming Habits Worth Breaking

One-size-fits-all wisdom doesn't always apply to a wide range of businesses.
Darpan Munjal | 4 min read
Why the 'A' in Chick-fil-A Is Capitalized
Marketing

Why the 'A' in Chick-fil-A Is Capitalized

There's a hidden message in Chick-fil-A's logo.
Kate Taylor | 1 min read
Five Reasons You Should Optimise Your Business Name
Business Name

Five Reasons You Should Optimise Your Business Name

Rather than guess at a business's domain name, people use search engines like Google to find brands.
Adam Zelcer | 4 min read
Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't
Rebranding

Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't

Weight Watchers is repeating a classic psychological blunder.
Jake McKenzie | 6 min read
How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company
Business Name

How to Make Your Brand Explode Rather Than Your Brain: Tips for Choosing the Right Name for Your Company

Considering the more than 6.7 million trademark applications to date, versus the mere 171,476 words in the English language, you'll have to be careful.
Darpan Munjal | 7 min read
Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark
Trademarks

Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark

With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.
Darpan Munjal | 8 min read
The Most Common Words U.K. Companies Use for Their Business Names (Infographic)
Infographics

The Most Common Words U.K. Companies Use for Their Business Names (Infographic)

How do the British name their businesses?
Liz Webber | 1 min read
How to Name (or in Some Cases, Rename) Your Company
Business Name

How to Name (or in Some Cases, Rename) Your Company

Naming a company is hard, and founders often get it wrong.
Jason Feifer | 4 min read
This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name
Business Name

This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.
Jason Feifer | 2 min read
The Science Behind Naming a Business
Starting a Business

The Science Behind Naming a Business

Numerology here can make a big difference, as it has the ability to measure the vibrations of every alphabet that goes into making a name
Trishul Arora | 4 min read

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