Barbara Findlay Schenck
The Staff of Entrepreneur Media, Inc.
Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
Peter S. Sloane
How can you protect your secret recipe?
Don't want some other business to steal your company name? Here's how to guard against that.
Think you have a clever name for your business? Good! But you also need to make sure that name isn't being used by someone else--and that you protect it once you're sure it's yours to keep.