Business Plan

Business Plans

Business Plans: A Step-by-Step Guide

This guide to writing a business plan will outline the most important parts and what should be included in an effective plan.

Want to Change Your Business Model? Answer These 3 Questions.

Here are a few pointers on figuring out the best way to grow your business and keep it sustainable for years to come.

4 Reasons Why a Traditional 40-Page Business Plan Is an Insane Waste of Time

No one will even read your epic novel of a plan in this age of short bursts of information. Create a 10-page pitch deck instead.

5 Reasons Your Business Plan Sucks and How You Can Change It

Most plans fail to achieve their objective and end up misrepresenting the business.

5 Ways to Hack a Business Plan

Bullet points are your best friends, and other tips for not getting caught in the weeds of business-plan details.

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To Investors, Startups Without Business Plans Are Expensive Hobbies

One of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all.

For any entrepreneur planning to start a business, writing a business plan is a helpful way to clarify what service or products the company provides, as well as your business goals and how to to reach them. Having a business plan is considered a mandatory step for entrepreneurs seeking funding from venture capitalists or banks.  

What to include: Business plans vary in length -- anywhere from 20 to 50 pages -- but typically cover the same topics, such as: Cover Page (essential contact information); Executive Summary (what your business does and what market need it solves); Company Overview (profile of company and successes); Industry Analysis (details about the market); Customer Analysis (who are the customers); Competitive Analysis (identify key competitors); Marketing Plan (your brand and how do you plan on getting it in front of customers); Operations Plan (daily and yearly operational processes for success); Management Team (identify key company personnel); and Financial Plans (revenue projections for three to five years).     

Helpful resources: For guidance on how to write a business plan, read “Business Plans: A Step-by-Step Guide” and Write Your Business Plan from the staff of Entrepreneur Media.