Buyer's Experience

Buyer Persona

How Creating Buyer Personas will Double Your Marketing Results in 2017

Marketing without buyer personas is like flying in the dark and shooting randomly.

The 'Why Before You Buy' Is Key to Connecting With Customers

Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.

The Key to Providing Superior Buying Experiences

Wait for it. Wait for it. Now, you've got it. That's right: Patience is what separates the best sellers from all the rest sellers.

3 Influencer Marketing Secrets to Steal in 2015

Traditional and digital media are no longer enough to ensure that consumers know about your company's brand.