Buying Experience

Sales Strategies

How Product Packaging Can Inspire Sales

An often ignored aspect of promoting a product is its packaging but it can be a determinable factor when it comes to selling a product or even a service. Many brands swear by the logic 'Good packaging = Better sales'

Three Trends That Will Drive the E-commerce Sector In 2019

With the e-commerce market going through several upheavals in recent years, it is not surprising that the trends are shifting rapidly

63% of Indian Customers Prioritize Experience Over Material Benefits (Infographic)

A recent Forrester-Epsilon report highlights that 63% of Indian consumers prefer personalized marketing and are inclined to purchase from brands that provide relevant content and offers