Campaign

Marketing

4 Ways to Spice Up B2B Marketing

Who says business-to-business campaigns have to be boring?

Surviving in an Industry with Low Barriers to Entry

The scale at which the industry is witnessing the digital transformation, to "coexist" simply isn't enough to make a cut

5 Ways in Which Digital Marketing Provides Flexibility across Channels

Digital marketing can be compared to surgery done using a scalpel while traditional marketing techniques can be compared to doing the same using a crude shove

The Role of E-Commerce Platforms in the Festival of Democracy and How the Latter is Creating Business

Articles which the parties require for campaigning, are sourced from e-commerce platforms as they are not easily accessible from anywhere

Do Your Experiential Marketing Moves Produce Enough ROI?

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know.

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How AI-led Marketing Is Enabling a Smarter Way to Engage Today's Audiences

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4 Key Differences Between AI-based Marketing and Marketing Automation

Marketing Automation improves the process of running campaigns while AI-based marketing increases the accuracy of each campaign
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Boost Your Business Using Influencer and Referral Marketing

A properly planned and optimized influencer campaign drives the interaction of multiple audiences with your brand/product

How This Fashion E-retail Labelled Its Success Story

The Label Life team is setting a new path for aspiring women entrepreneurs who want to join the e-commerce industry.
Campaign

#3 Mistakes to Avoid When Building a Women-centric Social Media Campaign

To get viral for all the right reasons, brands need to be sensitive while highlighting female empowerment.