How do you appeal to new consumers who are interested in partaking of the plant for the first time? These entrepreneurs have built their businesses on answering this question.
Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors.
Canadian Prime Minister Kim Campbell boldly says the marijuana companies and policymakers must work together to educate and debunk stigmas around the industry.
One of the best lines Brooke Alpert says she's heard in the industry: 'I'd much rather teach cannabis to businesspeople than business to cannabis people.'
