Cannabusiness

Cannabusiness

Educating Investors, Consumers Alike: NorCal's CMO Talks Cannabis Marketing

Joel Lunenfeld describes how NorCal elevated its marketing efforts and focused on educating consumers about the cannabis industry.
Cannabusiness

Chart: Year-To-Date Cannabis Investment Activity Up 40 Percent Over 2018, But It's Slowing

Are marijuana stocks still all the rage, or are they starting to level out as we head into 2020?
Cannabusiness

Offering Consumers A Face-To-Face Experience Helps Them Remember A Marijuana Brand, Experts Advise

Interacting with consumers in real life leaves a lasting impression when it comes to choosing cannabis products.
Cannabusiness

5 Fastest-Growing Cannabis Jobs In 2019: From Operations To Marketing

Take a look at the average salaries of some of the top gigs in the CannaBusiness this year.
Cannabusiness

'Unmatched Cannabis Experience': Canopy Growth Partners With Drake To Launch More Life Growth Company

The Canadian rapper is the latest celebrity getting into the cannabis biz, partnering with a weed business in his hometown of Toronto.
Cannabusiness

Weed Workouts Are Coming To A Gym Near You

Ganja at the gym? Not exactly, but CBD has hit the workout circuit, and some entrepreneurs say that's just the beginning.
Cannabusiness

How Brands Appeal To The Canna-Curious

How do you appeal to new consumers who are interested in partaking of the plant for the first time? These entrepreneurs have built their businesses on answering this question.
Cannabusiness

Former NFL Star Lofa Tatupu Launches New Product: 'CBD Has Completely Changed My Life'

The three-time NFL Pro Bowler joins a growing list of former athletes getting in on the CBD rage.
Cannabusiness

Chelsea Handler Gets Into the Cannabis Business

As the comedian gears up to launch her new cannabis line, she reflects on how the plant has changed her life.
Cannabusiness

7 Things You Need To Know About LA's New Cannabis Cafe

Lowell Farms is the first cannabis cafe in America. Here's a peek inside the magic garden.
Cannabusiness

How This Family-Owned Cannabis Business Stays Profitable, Self-Funded Despite Tough Regulatory Environment

Autumn Brands' CFO and Co-Owner, Autumn Shelton, describes the secret to their small business success in the booming cannabis industry.