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The rapper's GKUA brand inks deal to host performances and parties.
In her opening monologue, the talk show star says her friend Chelsea Handler turned her on to Cann cannabis-infused beverages.
The rap legend drops Fryday Kush with attitude.
The partnership with JW Asset Management will invest in companies that are led by entrepreneurs of color.
Darren Criss, Gwyneth Paltrow, Rebel Wilson, and Ruby Rose are among the big names high on social tonic Cann.
Home and living mogul Martha Stewart has moved into the cannabis industry, advising Canopy Growth on a line of pet CBD products set to debut in September of 2020.
The Golden Globe winner has been using the plant since he was 50.