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Celebrity Endorsement

Celebrity Endorsement

How Berner Built a Cannabis Brand Empire

The rapper got his start checking IDs at a pot shop. Now his Cookies brand is baking up a fortune.

Medterra CBD Signs Pro Golfers as Brand Ambassadors

This is as mainstream as it gets.

Joe Rogan Is the Supreme Cannabis Brand Advocate

He's also an object lesson in how to promote the plant: When people talk honestly about it, progress happens.

23 Celebrities in the Cannabiz

From actors to pop stars and everyone in between, these are some of the big names cashing in on the pot boom.

Coming Soon to a Dispensary Near You: Jimmy Buffett's Coral Reefer

Parrotheads were pro-marijuana long before it was legal.