Cereal

Food Businesses

The Makers of Exo Cricket Bars Are Launching a Line of Cereal That's High in Protein and Low in Sugar

Magic Spoon will appeal to consumer's nostalgia for Saturday morning with a health bent.

The Brand Which Will be Nimble to Change Will Win Believes this Next-Gen Leader

"We are now a consumer-centric brand which is leading us into the next gen of consumers," says Aditya Bagri

Kellogg's Is Opening a Cereal Cafe in New York -- Start Up Your Day Roundup

Plus: Walmart is making a month of free shipping available to everyone.

Yum? Kellogg Will Soon Release Soda-Flavored Pop-Tarts.

In a time when food companies are going natural, the cereal company seems to be betting on decadence.

Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.

General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.

More From This Topic

FDA

FDA Investigating Video of Man Peeing on Assembly Line at Kellogg Factory

But don't worry, barely any of the food was affected, company spokesperson says.
Personal Health

Food Blogger Strikes Again, Taking On Chemicals in Cereal

After success with chains such as Subway and Chick-fil-A, Vani Hari is taking on the cereal industry.
Breakfast

Taco Bell's New Strategy in the Breakfast Wars: Protein Power

Taco Bell is launching a new low-calorie, high protein menu, and is testing Greek yogurt and other high-protein options as breakfast offerings.
Business Unusual

Breaking Into a Tough Market? Lessons From 'Cereal' Entrepreneurs

There's opportunity in every industry, including the established ones, like breakfast cereal. To find success, you just need to think strategically.