chief marketing officer

chief marketing officer

Are You a CMO Competing Against Fortune 500s? These 12 Marketing Channels Are Really Going to Help.

Yeah, yeah, those big guys have massive marketing budgets, all right. But you've got smarts and that's not something you should discount.

10 Marketing Blogs All CMOs Should Read

Sure, you the 'Times' and the 'Journal' for business news, but what are you reading to improve your online marketing smarts?

Disruptive Technologies Highlight the Importance of New Data Roles in Companies

New job titles accompany companies' forays into the information-dense marketing universe.

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.

Leading, and Surviving, a Company Rebranding Effort

Advance your company's legacy by transforming it. Tread carefully with key constituency groups.