Chris Nodder

SXSW

How to Be Evil (and Make it Work for You)

Learning how to tempt your customers isn't a sin, just an important part of understanding how to capture imaginations and change behaviors.

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.