coachella

Music festivals

If You're Not Attending Cultural Tentpole Events, You're Missing a Major Source of Buzz

Coachella wasn't just a media stunt in the desert -- it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.

How to Disrupt Live Entertainment: Lessons From Music Festivals Doing It Right

Coachella, Bonnaroo and Rolling Loud all illustrate an entrepreneurial vision in changing up the traditional music festival.