Cognitive bias

confirmation bias

Don't Let Confirmation Bias Derail Your Startup Plans

The problem with confirmation bias rests on the fact that you might be wrong.

3 Ways Your Brain Can Trick You Into Making Bad Decisions

Cognitive bias is an insidious threat to the rational decision-making you probably think you're engaged in.

Cognitive Biases: A Crash Course for the Millennial Mind

If you think you're in full control of your mind, think again. Here are just a few mental quirks that can hold you back.

Why Studying Your Business Heroes Isn't Really Helping You Succeed

Mark Zuckerberg is famous for that hoodie he wears. A thousand people who failed without you hearing about it also wore hoodies.