Company Branding

Company Branding

Your Reputation on the Line: Employer Branding

The best employees are out there. Use content to show them what your brand stands for and why they should want in.

Here's Why So Many Fast Food Logos Are Red

It's a primal thing.

Marketing Clichés That are Killing Your Brand on Social Media

Social Media is inherent for a brand's success but if not used carefully, it can become a liability very soon

Don't Make Your Crisis Worse

Rather than sharing positive stories companies should focus on trust building initiatives

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Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All

The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
Hiring

5 Effective Hiring Tips for Early-Stage Startups

Be nimble in your recruiting efforts even when the competition might have greater resources.