Company Reputation

Company Reputation

Should Entrepreneurs Start With a Reputation or an Idea?

Zuckerberg was an idea guy; Musk built his enterprises on his reputation. Which category describes you?

Global Citizens Will Expand Your Company's Reach -- and Reputation

Even your own next-door neighbors may take offense to your branding. So, bring hire globally to bring a global perspective. Here's how.

You Shall Be Judged By the Company You Keep!

Your company's references must be managed, evaluated and checked to make sure it's helping to get new clients.

Does Your Organization Make a Great First Impression?

Has it occurred to you that that great applicant you want is interviewing you even as you're interviewing him?

5 Ways to Take Control Over Your Startup's Public Image

One bad email, one poorly pitched product or one awkward meeting is all it takes to go from hero to zero in your network's eyes.

More From This Topic

Mistakes

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Social Media Marketing

4 Cool-Headed Strategies for Responding to Negative Comments Online

These days, when a customer is upset with their experience, the first thing they do is announce their opinion on social media and web forums.
Business Circle

Fighting Trolls, Spammers and Troublemakers Online

Handle sharp criticism and protect your brand's reputation in these four ways.
Hiring

Does Your Company's Branding Really Matter in Recruiting?

Before a candidate even arrives at an interview, he or she will know lots about your company. Here's how your organization can be smartly positioned.