Connecting with Customers

What To Do If Customers Aren't Buying Your Product

The trick is to find that subset of customers who are eager to buy your product or service, make it easy for them to buy, and easy to tell others about it

Jana Matthews

· 5 min read

Don't Let These 3 Threats Kill Your Startup's Mission in Its First 5 Years

The first five years can be brutal, but sticking to your mission -- the reason why you started -- is the way to go. Do that by avoiding these pitfalls.

Jeff Mazur

· 6 min read

How to Upsell Customers This Holiday Season: 3 Tips

Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies.

Syed Balkhi

· 5 min read

It's Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?

Show, don't tell, how you've got your customers' best interests at heart.

Harold Li

· 8 min read

Understanding and Grabbing The Attention of Today's Millennial Customers

When a brand consistently delivers unmatched products and services, it lays the footing for a long-standing relationship, thereby ensuring repeat purchases

Nitin Mohan

· 4 min read

Sparking Social Media Buzz Is How You Drive Ecommerce Sales

Getting your customers to talk with your company and about it on social media benefits a business in many ways.

Rocco Baldassarre

· 5 min read

When the Customer Fixates on Price It's Probably Not About the Money

Customers often talk cost when they have vague concerns about the product. Your job is to find out and solve the real problem.

Grant Cardone

· 3 min read

The Founder of Tough Mudder Explains How the Company Expanded Its Loyal Fan base

The popular race company had a problem: It needed to change, without upsetting its loyal fans.

Jason Feifer

· 4 min read

How to Stand Out From the Crowd and Cultivate Passionate Fans

Treat your customers like friends: Give them something for free. With that mindset, you'll shine.

Stephen Key

· 7 min read

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.

Gene Hammett

· 5 min read