Connecting with Customers
What To Do If Customers Aren't Buying Your Product
The trick is to find that subset of customers who are eager to buy your product or service, make it easy for them to buy, and easy to tell others about it
Don't Let These 3 Threats Kill Your Startup's Mission in Its First 5 Years
The first five years can be brutal, but sticking to your mission -- the reason why you started -- is the way to go. Do that by avoiding these pitfalls.
How to Upsell Customers This Holiday Season: 3 Tips
Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies.
It's Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?
Show, don't tell, how you've got your customers' best interests at heart.
Understanding and Grabbing The Attention of Today's Millennial Customers
When a brand consistently delivers unmatched products and services, it lays the footing for a long-standing relationship, thereby ensuring repeat purchases
Sparking Social Media Buzz Is How You Drive Ecommerce Sales
Getting your customers to talk with your company and about it on social media benefits a business in many ways.
CCM: When Customers are the Ringmaster, How Should the Company Act
Ignoring customer care is not an option any more
When the Customer Fixates on Price It's Probably Not About the Money
Customers often talk cost when they have vague concerns about the product. Your job is to find out and solve the real problem.
The Founder of Tough Mudder Explains How the Company Expanded Its Loyal Fan base
The popular race company had a problem: It needed to change, without upsetting its loyal fans.
How to Stand Out From the Crowd and Cultivate Passionate Fans
Treat your customers like friends: Give them something for free. With that mindset, you'll shine.
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.