Connecting with Customers

Mission Statement

Don't Let These 3 Threats Kill Your Startup's Mission in Its First 5 Years

The first five years can be brutal, but sticking to your mission -- the reason why you started -- is the way to go. Do that by avoiding these pitfalls.

How to Upsell Customers This Holiday Season: 3 Tips

Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies.

It's Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?

Show, don't tell, how you've got your customers' best interests at heart.

Sparking Social Media Buzz Is How You Drive Ecommerce Sales

Getting your customers to talk with your company and about it on social media benefits a business in many ways.

More From This Topic

Sales

When the Customer Fixates on Price It's Probably Not About the Money

Customers often talk cost when they have vague concerns about the product. Your job is to find out and solve the real problem.
Finding Customers

The Founder of Tough Mudder Explains How the Company Expanded Its Loyal Fan base

The popular race company had a problem: It needed to change, without upsetting its loyal fans.
Connecting with Customers

How to Stand Out From the Crowd and Cultivate Passionate Fans

Treat your customers like friends: Give them something for free. With that mindset, you'll shine.
Small Business Heroes

Emotional Connectivity: The Secret to Million-Dollar Marketing Success

Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
Storytelling

5 Places to Use Storytelling in Your Marketing to Drive Sales

Humans are wired for story. The customers you attract that way bring their trust and loyalty, causing you to live happily every after.
Connecting with Customers

3 Steps to Increase Your Average Revenue Per Customer

When an auto-body shop sent a "thank you" to a customer, he posted it on Reddit, resulting in upvotes from 1,500 potential customers.
Small Business Heroes

'America's New Romantic Piano Sensation' Shows How to Gather a Tribe and Thrive in Business

The popularity of Jim Brickman's music is the foundation of a business empire built by cultivating a relationship his fans feel personally.
Brand Building

The Power of Pancakes: Branding Starts With Tribes, Not Beta Tests

If you are building a brand, be sure to think about how you can piece together your tribe, then start today.
Ready For Anything

Answer These 7 Questions Before Starting Your Side Business

Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.
Ready For Anything

Why Every Smart Decision Comes Only After an Evaluation of Customer Needs

Companies are likely doomed if they commit to creating products they think their customers need, without actually stopping to verify if that's true.