Connecting with Customers

Lessons from Relationships and Marriage in Developing a Customer Experience Strategy

What is the strategy that brands can look at to offer a superior experience? A key approach is the omnichannel one

KT Prasad

What To Do If Customers Aren't Buying Your Product

The trick is to find that subset of customers who are eager to buy your product or service, make it easy for them to buy, and easy to tell others about it

Jana Matthews

Don't Let These 3 Threats Kill Your Startup's Mission in Its First 5 Years

The first five years can be brutal, but sticking to your mission -- the reason why you started -- is the way to go. Do that by avoiding these pitfalls.

Jeff Mazur

How to Upsell Customers This Holiday Season: 3 Tips

Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies.

Syed Balkhi

It's Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?

Show, don't tell, how you've got your customers' best interests at heart.

Harold Li

Understanding and Grabbing The Attention of Today's Millennial Customers

When a brand consistently delivers unmatched products and services, it lays the footing for a long-standing relationship, thereby ensuring repeat purchases

Nitin Mohan

Sparking Social Media Buzz Is How You Drive Ecommerce Sales

Getting your customers to talk with your company and about it on social media benefits a business in many ways.

When the Customer Fixates on Price It's Probably Not About the Money

Customers often talk cost when they have vague concerns about the product. Your job is to find out and solve the real problem.

Grant Cardone

The Founder of Tough Mudder Explains How the Company Expanded Its Loyal Fan base

The popular race company had a problem: It needed to change, without upsetting its loyal fans.

Jason Feifer