Connecting with Customers - Page: 3
Host a Big Event, and Watch Your Customer Base Grow
It's not all about online promotion. A fun and savvy customer-appreciation event in real life can still be just as powerful.
How to Repel the Wrong Customers -- and Attract the Right Ones
You don't want everyone to like you, just the right ones.
When You're Comfortable With Your Prices It's Time to Start Charging More
Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
Don't Mistake Lack of Response for Lack of Respect
The flipside of having so much contact with people through email and social media is that we feel more offended when we don't get a response.
Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter
A little blue birdie can offer great opportunities to interact with and retain customers.
The Strongest Connections Come From Telling Your Story
Your brand has a story to tell and an audience of customers waiting to hear it.
Brand Managers Ignore 80 Percent of Complaints on Twitter
U.S. companies are under the global average for responding to consumers' questions and concerns on social media, a new report says.
From Bedtime to the Boardroom: Why Storytelling Matters in Business
These innovators are connecting with consumers, colleagues and investors on an emotional level.
What Artisanal Brands Can Teach Us About Using Technology to Humanize Business
In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.