Consumer Behavior

Supply Chain Management

Factors Impacting The Growth of Cold Supply Chain Sector in India

As a country with the predominant industry being farming, the need on developing the supply chain with the focus on temperature control is nascent and highly disorganised

Humanizing Customer Experience

Conversations are the easiest, most personal and fulfilling way to facilitate interactions between the brand and the consumer

Netflix: The New Gen Content Producer

Has social media trained us to consume complex stories or there are other variables at play?

Why Entrepreneurs Should Care About Food Traceability

Along with empowering consumers, food traceability is also enhancing the value of a brand

Yaniv Altshuler Uses Big Data and Artificial Intelligence to Predict Consumer Behavior

The computer scientist and entrepreneur explains how his technology empowers banks, retailers, and other businesses.

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Why Sales Development Representatives Are Becoming Obsolete

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Branding

Oh, Lord, Why Do We Even Need to Tell You This? Religion and Branding Don't Mix.

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Retail

I Followed the Process. Where's My 6 Figures in 6 Months?

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Marketing Strategies

The 'Why Before You Buy' Is Key to Connecting With Customers

Parsing the process your customer uses to find you is essential for maximizing your business's visibility to patrons, old and new.