Consumer Engagement
87% of Indian Consumers Prefer Brands Offering Proactive Engagement Services
The bar for service expectations has risen with India leading the way
How to Become a Fitness Expert in Today's Digital Age
While digital is a great launchpad and offers sustenance that is economical and widespread, it is vital to go beyond digital and at times have an in-person connect with your audience
Top 5 Smart Appliances That Created a Buzz in 2018
The products aimed at keeping our home clean, easy to manage, with voice-controlled feature and many more
Multigenerational Households Are Influencing North American Retail Trends
Marketing strategies need to include families with adult kids and grandparents under the same roof.
How to Maximize Engagement With Intelligent Apps
Soon, "mobile first" will no longer be the mantra; it'll be "voice first." Now, it's up to today's companies whether their products will wear the AI crown.
Here's Why Companies Need to Invest in Cleanliness & Hygiene
The most competitive segment of cleaning industry is consumable products.
How Virtual Reality Will Change Storytelling and Marketing in the Next Decade
Consumers will grow accustomed to immersive brand experiences, requiring businesses to create campaigns that are more interactive.
7 Reasons to Add a Podcast to Your Content-Marketing Strategy
Speaking directly to your target market will expand your leads and position you alongside experts in your industry.
The Customer Isn't Always Right and You Need to Challenge Them
Organizations with a culture of agreement are fundamentally set up for failure.
Navigating the Challenges of the Consumer Health Universe
The industry has not yet achieved what it could be, but with the right focus, companies can blaze a new trail.
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
