Consumer Engagement

The Importance of Marrying IoT to Consumer Products for Ease of Life

IoT

The Importance of Marrying IoT to Consumer Products for Ease of Life

Untangling Connectivity: How IoT in consumer products helping users simplify their lives

Manan Parikh | 4 min read

				
87% of Indian Consumers Prefer Brands Offering Proactive Engagement ServicesThe bar for service expectations has risen with India leading the way

				Aastha Singal
			
					|			4 min read
			
How to Become a Fitness Expert in Today's Digital AgeWhile digital is a great launchpad and offers sustenance that is economical and widespread, it is vital to go beyond digital and at times have an in-person connect with your audience

				Sarvesh Shashi
			
					|			4 min read
			
Top 5 Smart Appliances That Created a Buzz in 2018The products aimed at keeping our home clean, easy to manage, with voice-controlled feature and many more

				Pulak Satish Kumar
			
					|			4 min read
			
Multigenerational Households Are Influencing North American Retail TrendsMarketing strategies need to include families with adult kids and grandparents under the same roof.

				Sharon Vinderine
			
					|			4 min read

More From This Topic

How to Maximize Engagement With Intelligent Apps

Innovation Now

How to Maximize Engagement With Intelligent Apps

Soon, "mobile first" will no longer be the mantra; it'll be "voice first." Now, it's up to today's companies whether their products will wear the AI crown.

Q Manning | 6 min read

Here's Why Companies Need to Invest in Cleanliness & Hygiene

Cleantech

Here's Why Companies Need to Invest in Cleanliness & Hygiene

The most competitive segment of cleaning industry is consumable products.

Niyati Purohit | 3 min read

How Virtual Reality Will Change Storytelling and Marketing in the Next Decade

Virtual Reality

How Virtual Reality Will Change Storytelling and Marketing in the Next Decade

Consumers will grow accustomed to immersive brand experiences, requiring businesses to create campaigns that are more interactive.

John Boitnott | 4 min read

7 Reasons to Add a Podcast to Your Content-Marketing Strategy

Podcasts

7 Reasons to Add a Podcast to Your Content-Marketing Strategy

Speaking directly to your target market will expand your leads and position you alongside experts in your industry.

Tyler Basu | 5 min read

The Customer Isn't Always Right and You Need to Challenge Them

Customer Engagement

The Customer Isn't Always Right and You Need to Challenge Them

Organizations with a culture of agreement are fundamentally set up for failure.

Justin Gray | 6 min read

Navigating the Challenges of the Consumer Health Universe

Personal Health

Navigating the Challenges of the Consumer Health Universe

The industry has not yet achieved what it could be, but with the right focus, companies can blaze a new trail.

Kevin Young | 7 min read

When Consumer Is 'Smart' King

Consumer Engagement

When Consumer Is 'Smart' King

Learning from Consumers

Ritu Kochar | 6 min read

Customer Engagement

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.

Aaron Agius | 4 min read

Leaders Succeed When They Go Where Their Fear Tells Them to Avoid

Fear

Leaders Succeed When They Go Where Their Fear Tells Them to Avoid

Performing artists believe their professional growth relies on taking the roles that scare them most. Business leaders, take note.

Bill Connolly | 5 min read

Brand Building

Ranganathan's Rebellious Path to Brand Building

Ranganathan always stood by his words of not taking the end customer for granted and to never budge on quality

Sneha Banerjee | 5 min read

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