Consumer Engagement

IoT

The Importance of Marrying IoT to Consumer Products for Ease of Life

Untangling Connectivity: How IoT in consumer products helping users simplify their lives

87% of Indian Consumers Prefer Brands Offering Proactive Engagement Services

The bar for service expectations has risen with India leading the way

How to Become a Fitness Expert in Today's Digital Age

While digital is a great launchpad and offers sustenance that is economical and widespread, it is vital to go beyond digital and at times have an in-person connect with your audience

Top 5 Smart Appliances That Created a Buzz in 2018

The products aimed at keeping our home clean, easy to manage, with voice-controlled feature and many more

Multigenerational Households Are Influencing North American Retail Trends

Marketing strategies need to include families with adult kids and grandparents under the same roof.

More From This Topic

Artificial Intelligence

How to Maximize Engagement With Intelligent Apps

Soon, "mobile first" will no longer be the mantra; it'll be "voice first." Now, it's up to today's companies whether their products will wear the AI crown.
Cleantech

Here's Why Companies Need to Invest in Cleanliness & Hygiene

The most competitive segment of cleaning industry is consumable products.
Virtual Reality

How Virtual Reality Will Change Storytelling and Marketing in the Next Decade

Consumers will grow accustomed to immersive brand experiences, requiring businesses to create campaigns that are more interactive.
Podcasts

7 Reasons to Add a Podcast to Your Content-Marketing Strategy

Speaking directly to your target market will expand your leads and position you alongside experts in your industry.
Customer Engagement

The Customer Isn't Always Right and You Need to Challenge Them

Organizations with a culture of agreement are fundamentally set up for failure.
Personal Health

Navigating the Challenges of the Consumer Health Universe

The industry has not yet achieved what it could be, but with the right focus, companies can blaze a new trail.
Customer Engagement

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Fear

Leaders Succeed When They Go Where Their Fear Tells Them to Avoid

Performing artists believe their professional growth relies on taking the roles that scare them most. Business leaders, take note.
Brand Building

Ranganathan's Rebellious Path to Brand Building

Ranganathan always stood by his words of not taking the end customer for granted and to never budge on quality