Consumer Engagement

87% of Indian Consumers Prefer Brands Offering Proactive Engagement Services

The bar for service expectations has risen with India leading the way

Aastha Singal

· 4 min read

How to Become a Fitness Expert in Today's Digital Age

While digital is a great launchpad and offers sustenance that is economical and widespread, it is vital to go beyond digital and at times have an in-person connect with your audience

Sarvesh Shashi

· 4 min read

Top 5 Smart Appliances That Created a Buzz in 2018

The products aimed at keeping our home clean, easy to manage, with voice-controlled feature and many more

Pulak Satish Kumar

· 4 min read

Multigenerational Households Are Influencing North American Retail Trends

Marketing strategies need to include families with adult kids and grandparents under the same roof.

Sharon Vinderine

· 4 min read

How to Maximize Engagement With Intelligent Apps

Soon, "mobile first" will no longer be the mantra; it'll be "voice first." Now, it's up to today's companies whether their products will wear the AI crown.

Q Manning

· 6 min read

Here's Why Companies Need to Invest in Cleanliness & Hygiene

The most competitive segment of cleaning industry is consumable products.

Niyati Purohit

· 3 min read

How Virtual Reality Will Change Storytelling and Marketing in the Next Decade

Consumers will grow accustomed to immersive brand experiences, requiring businesses to create campaigns that are more interactive.

John Boitnott

· 4 min read

7 Reasons to Add a Podcast to Your Content-Marketing Strategy

Speaking directly to your target market will expand your leads and position you alongside experts in your industry.

Tyler Basu

· 5 min read

The Customer Isn't Always Right and You Need to Challenge Them

Organizations with a culture of agreement are fundamentally set up for failure.

Justin Gray

· 6 min read

Navigating the Challenges of the Consumer Health Universe

The industry has not yet achieved what it could be, but with the right focus, companies can blaze a new trail.

Kevin Young

· 7 min read

Ritu Kochar

· 6 min read

7 Misconceptions About Brand Engagement That Derail Digital Campaigns

Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.

Aaron Agius

· 4 min read