Consumer Habits

Selling In a Pandemic: How To Communicate With Your Customers Amid COVID-19

"Businesses who care and show genuine empathy for what people are going through as against capitalizing on the situation for their own gain, are those who will win in the long run."

Megha Merani

· 6 min read

5 Tips to Scale a Successful Direct-to-Consumer Brand in 2020

Direct-to-consumer brands have been growing in publicity, and for good reason. Here's how to scale the challenges and scale your DTC brand effectively.

Pritom Das

· 4 min read

Coronavirus: Availability Of Essentials Via E-Commerce Gets Better

According to a survey by community platform Local Circles, 57 per cent of consumers were able to find most essential goods via online ordering, an improvement from only a few days ago.

Debroop Roy

· 3 min read

Coronavirus: Even In a Post-Crisis World, Expect Drastic Changes In Consumer Behavior

According to a study by consulting firm Hammerkopf, 65 per cent respondents said they believed it would take anywhere between six to twelve months for normalcy to return.

Debroop Roy

· 3 min read

The Challenge of Creating Consumer Habits

Akshay Ahooja, CEO and Co-Founder of Trainiac, talks about how he bootstrapped his company.

David Meltzer

· 1 min read

5 Email-Marketing Strategies to Conquer Consumer Inaction

Start creating list segments based on actions users don't take.

Susan Gunelius

· 5 min read

Lessons from Relationships and Marriage in Developing a Customer Experience Strategy

What is the strategy that brands can look at to offer a superior experience? A key approach is the omnichannel one

KT Prasad

· 4 min read

Humanizing Customer Experience

Conversations are the easiest, most personal and fulfilling way to facilitate interactions between the brand and the consumer

Nishith Patnaik

· 5 min read

Porsche Is Giving Their Dealerships the 'Disneyland' Treatment, and It's a Great Lesson in Adapting to Consumer Trends

As the auto-buying industry evolves, the German carmaker is turning a visit to the dealer into an immersive, interactive experience.

Patrick Carone

· 5 min read

Human Resources is Now People Management. Do You Have The Skills?

HR departments have significantly evolved their work processes and people management has come to be a main focus

Entrepreneur India Staff

· 3 min read

Asian Millennials Will Lead Global Consumer Market, Report says

The Global Macro Outlook report highlighted the secular trend of consumers moving away from 'things' and toward 'experiences'

Nidhi Singh

· 3 min read

U.S. Coffee Consumption by the Numbers (Infographic)

National Coffee Day is Sept. 29. Here are the states with the most and least expensive lattes, the best and worst tippers and more.

Hayden Field

· 1 min read