Selling In a Pandemic: How To Communicate With Your Customers Amid COVID-19
"Businesses who care and show genuine empathy for what people are going through as against capitalizing on the situation for their own gain, are those who will win in the long run."
5 Tips to Scale a Successful Direct-to-Consumer Brand in 2020
Direct-to-consumer brands have been growing in publicity, and for good reason. Here's how to scale the challenges and scale your DTC brand effectively.
Coronavirus: Availability Of Essentials Via E-Commerce Gets Better
According to a survey by community platform Local Circles, 57 per cent of consumers were able to find most essential goods via online ordering, an improvement from only a few days ago.
Coronavirus: Even In a Post-Crisis World, Expect Drastic Changes In Consumer Behavior
According to a study by consulting firm Hammerkopf, 65 per cent respondents said they believed it would take anywhere between six to twelve months for normalcy to return.
Lessons from Relationships and Marriage in Developing a Customer Experience Strategy
What is the strategy that brands can look at to offer a superior experience? A key approach is the omnichannel one
Porsche Is Giving Their Dealerships the 'Disneyland' Treatment, and It's a Great Lesson in Adapting to Consumer Trends
As the auto-buying industry evolves, the German carmaker is turning a visit to the dealer into an immersive, interactive experience.
Human Resources is Now People Management. Do You Have The Skills?
HR departments have significantly evolved their work processes and people management has come to be a main focus
Asian Millennials Will Lead Global Consumer Market, Report says
The Global Macro Outlook report highlighted the secular trend of consumers moving away from 'things' and toward 'experiences'
U.S. Coffee Consumption by the Numbers (Infographic)
National Coffee Day is Sept. 29. Here are the states with the most and least expensive lattes, the best and worst tippers and more.