Consumer Loyalty

Consumer Loyalty

How Franchisors Can Build an Effective Loyalty Programme

According to a research, marketing and advertising to gain a new customer for your franchise business can cost up to 5 times more than to retain existing ones

When Consumer Is 'Smart' King

Learning from Consumers

Know How These Three Big Brands Attract Consumers

This is how you survive the consumer-centric world!

'Starbucks Rewards' and the Failure of Today's Loyalty Programs

A personalized business approach rewards customers and enhances engagement across the customer base.

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.

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