Consumer Loyalty

'Starbucks Rewards' and the Failure of Today's Loyalty Programs

A personalized business approach rewards customers and enhances engagement across the customer base.

Pini Yakuel

· 4 min read

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.

Pratik Dholakiya

· 5 min read

Know Your Shopper to Boost Post-Holiday Sales

Shift your attentions to shoppers' moods and needs to move product and increase revenue.

Wensdy Von Buskirk

· 3 min read

5 Secrets to Painless Returns

Setting up a separate return line and training employees can increase customer satisfaction and lessen headaches for your staff in the post-holiday season.

Jennifer Goforth Gregory

· 4 min read