Consumer Psychology

3 Ways to Educate Buyers Online

With science on your side, making the effort will pay dividends.

Lucas Miller

· 4 min read

How Convenience Is Marking a New Wave in the Service Industry

Now is the time to analyze if your business processes are convenient to your customer, and what needs to be done to bring more ease-of-use.

Aimee Tariq

· 6 min read

Understanding Behavioral Economics Can Help Your Business Grow

Give your business a boost by learning consumer psychology.

Entrepreneur Store

· 2 min read

The Art Of Convenience In Motion

It is important for the business community to follow closely the sentiment of the consumer, ensuring a consistent level of deep understanding of what consumers want and value most, in order to continue to be a competitive provider in the marketplace.

Rashid Al Ghurair

· 4 min read

A Fresh New Look: How Rebranding Can Reaffirm What An Enterprise Does Best

For any asset within a business, an adjustment (or overhaul) is occasionally required. The same goes with company branding.

Rashid Mohamed Alabbar

· 4 min read

Bring It On, 2021: Getting Ready For What Is Set To Be The Year Of Intention And Attention

"You must have diversity on the top of your priority list. And by diversity, I mean weave diversity into everything you do."

Maha Abouelenein

· 7 min read

A Return To Inspiration: Consumer Trends To Look Out For In 2021

Brands need to understand that trust is improved by doing good and telling authentic stories that connect with customers.

Marwa Kaabour

· 5 min read

Don't Just Disrupt How Consumers Think: Walk Your Talk

Disrupting means nothing if you're not creating real value.

Aytekin Tank

· 6 min read

Happy Employees Create Happy Customers

"Studies confirm that employee happiness correlates with employee efficiency, creativity, and productivity. This, in turn, has the same effect on customers– proving that happy employees make customers happy."

Priyanka Mittal

· 5 min read

'Rejection' Is Nothing More Than Social Constructionism

The hard, solid definition of 'rejection' is that it is simply a noun; it is just a thing. It doesn't have any seriousness attached to it. 'Rejection' is no more important than say a bus or a car, or an umbrella.

Gaayathri Periasami

· 4 min read

Lessons from Relationships and Marriage in Developing a Customer Experience Strategy

What is the strategy that brands can look at to offer a superior experience? A key approach is the omnichannel one

KT Prasad

· 4 min read

Humanizing Customer Experience

Conversations are the easiest, most personal and fulfilling way to facilitate interactions between the brand and the consumer

Nishith Patnaik

· 5 min read