Consumer Psychology

dealing with rejection

'Rejection' Is Nothing More Than Social Constructionism

The hard, solid definition of 'rejection' is that it is simply a noun; it is just a thing. It doesn't have any seriousness attached to it. 'Rejection' is no more important than say a bus or a car, or an umbrella.

Lessons from Relationships and Marriage in Developing a Customer Experience Strategy

What is the strategy that brands can look at to offer a superior experience? A key approach is the omnichannel one

Humanizing Customer Experience

Conversations are the easiest, most personal and fulfilling way to facilitate interactions between the brand and the consumer

Bad Yelp Review? It Could Be the Weather.

Research shows a strong correlation between bad weather and unhappy customer reviews.

4 Psychological Truths to Make Selling Easier

Buying behaviors are largely driven by emotions and then justified by logic, so it's important for entrepreneurs to tap into psychology to boost sales.

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How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)

If you're struggling to drive urgency in your business, here are three ways to do it
Consumer Psychology

10 Psychological Tricks to Boost Your Website's Sales

The least nudge is often all that is needed to get a wavering customer to purchase.