How Convenience Is Marking a New Wave in the Service Industry
Now is the time to analyze if your business processes are convenient to your customer, and what needs to be done to bring more ease-of-use.
Understanding Behavioral Economics Can Help Your Business Grow
Give your business a boost by learning consumer psychology.
The Art Of Convenience In Motion
It is important for the business community to follow closely the sentiment of the consumer, ensuring a consistent level of deep understanding of what consumers want and value most, in order to continue to be a competitive provider in the marketplace.
A Fresh New Look: How Rebranding Can Reaffirm What An Enterprise Does Best
For any asset within a business, an adjustment (or overhaul) is occasionally required. The same goes with company branding.
Bring It On, 2021: Getting Ready For What Is Set To Be The Year Of Intention And Attention
"You must have diversity on the top of your priority list. And by diversity, I mean weave diversity into everything you do."
A Return To Inspiration: Consumer Trends To Look Out For In 2021
Brands need to understand that trust is improved by doing good and telling authentic stories that connect with customers.
Don't Just Disrupt How Consumers Think: Walk Your Talk
Disrupting means nothing if you're not creating real value.
'Rejection' Is Nothing More Than Social Constructionism
The hard, solid definition of 'rejection' is that it is simply a noun; it is just a thing. It doesn't have any seriousness attached to it. 'Rejection' is no more important than say a bus or a car, or an umbrella.
Lessons from Relationships and Marriage in Developing a Customer Experience Strategy
What is the strategy that brands can look at to offer a superior experience? A key approach is the omnichannel one