Consumer Psychology

Will Pain or Promise Inspire Your Customers to Take Action?

To get your customers to take action, you have to consider what will really inspire them.

Jeffrey Shaw

Meet The Consumer Chameleon: Don't Categorize Your Customers; Understand Them

There's a bit of a marketing revolution afoot. That revolution requires marketers to revisit the cages they've erected over many years.

Sweden's Storytel And UAE's Kitab Sawti Officially Merge In A Bid To Create The World's Largest Arabic Audiobook Library

Storytel founder and CEO Jonas Tellander and Kitab Sawti founder Sebastian Bond on building a business that encourages greater love for stories.

3 Ways to Educate Buyers Online

With science on your side, making the effort will pay dividends.

Lucas Miller

How Convenience Is Marking a New Wave in the Service Industry

Now is the time to analyze if your business processes are convenient to your customer, and what needs to be done to bring more ease-of-use.

Aimee Tariq

The Art Of Convenience In Motion

It is important for the business community to follow closely the sentiment of the consumer, ensuring a consistent level of deep understanding of what consumers want and value most, in order to continue to be a competitive provider in the marketplace.

A Fresh New Look: How Rebranding Can Reaffirm What An Enterprise Does Best

For any asset within a business, an adjustment (or overhaul) is occasionally required. The same goes with company branding.

Bring It On, 2021: Getting Ready For What Is Set To Be The Year Of Intention And Attention

"You must have diversity on the top of your priority list. And by diversity, I mean weave diversity into everything you do."

8 Psychological Tricks to Increase Conversion Rates for SaaS Startups

These simple hacks can play a pivotal role in customer psychology and drive potential buyers to a sale.

Manno Notermans

A Return To Inspiration: Consumer Trends To Look Out For In 2021

Brands need to understand that trust is improved by doing good and telling authentic stories that connect with customers.

Marwa Kaabour