Consumer Psychology

marketers

#7 Psychological Theories Every Marketer Should Consider

The beauty of the theory of reciprocity is that it is premised on the policy of give and take
Marketing

3 Unconventional Sales Tactics That Will Close More Deals

If you keep marketing the same way you have in the past, you'll keep getting the same results. Try something different.
Customer Experience

Use Tradition and Ritual to Thrive In the Experience Economy

Smart design and new technology fuse to deliver what customers really want: a connection that resonates with the power of memory.
Consumer Psychology

Power of the Purse: Consumer Activism Emerges As the New Feminist Brand

Women are leading effective consumer boycotts of companies that do business with Trump brands.
Millennials

Decoding the Millennial Consumers in India

India's millennial consumers have a natural proclivity to searching information and are not satiated with the mere of enlightenment; they value the journey of discovering, experiencing and the pride associated with it.
Consumer Habits

Why Are Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
Personal Branding

Trust Science to Help You Build Your Personal Brand

Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.
Marketing

3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'

The new book includes a combination of big-picture insights and actionable tactics that will make this an instant classic.
Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Online Reviews

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
Innovation

3 Steps You Can Take Now to Unlock Your Inner Innovator

Ignore real-world limitations and you're a lot likelier to visualize the ideal solution.
Ecommerce

How to Build an ECommerce Store For Your Retail Clients

Delivering on such a demand is way too common and simpler now.
Content Marketing

Content Marketing Isn't Really About Your Content

Creating 'killer content' demands that you look past content itself to the consumer behaviors you wish to create.
Credibility

6 Ways To Increase Your Brand's Online Credibility

Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.