Consumer Psychology

Consumer Psychology

The Unconscious Power of Brands

As you design your marketing, have you considered the emerging field of neuromarketing?
Marketing Strategies

Marketing Tricks Every Startup Should Follow

Startups place marketing on the second step of the growth strategy, losing out on critical components that accelerate business growth.
Consumer Psychology

A Better Understanding of Consumer Psychology Will Earn You More Online Conversions

The five stages of the customer conversion process are as follows: attention, intrigue, evaluation, trust and compulsion. Follow them diligently.
Persuasion

3 Ways to Use the Power of Persuasion in Your Marketing

Persuasion requires the ability to alter not just action but attitude.
Online Marketing

8 Psychological Insights Into the Brain That Will Improve Your Marketing

The more you know about the human mind, the better you'll be able to sell.
Consumer Loyalty

To Get a Premium Price Exceed What Your Customer Expects

The most successful brands can routinely charge more for comparable products because they never disappoint their customers.
Consumer Psychology

A Primer on Price Splitting: Why You Should Beware

Do you understand the many extra charges you face in this era of searching out the Internet's 'lowest price' ?
Consumer Psychology

Effective Marketing Appeals to Emotions Instead of Reason

Don't waste your advertising dollars telling people your product is better. Explain why they need it.
Customer Experience

3 Fundamentals of Better Customer Experiences

"Talk to me like I'm a person. . . not in robot code" is one of them.
Online Marketing

Why We Click: The Simple Psychology Behind Calls to Action

4 ways marketers can tap into the human brain to drive customer action.
Market Research

How Consumer Insights Can Turbo Charge Your Brand's Marketing

To get the most from your advertising you need to first understand, in detail, the audience you're working to appeal to.
Infographics

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.
Pricing

8 Psychological Triggers to Optimize Your Pricing Page

Since emotions and psychological triggers influence purchasing behavior, pricing pages should meet those needs. Here's how.
Consumer Psychology

4 Ways to Use Psychology to Win Your Competition's Customers

Bringing a better product to market gets you nowhere until customers are in the habit of using it.