consumers

Wipro's VC Arm is Focused on Consumer & FMCG Start-ups. Here's All You Need to Know

The INR 200 crore fund will invest in new age tech-enabled consumer brands as well as companies which are working on innovative distribution models

Bhavya Kaushal

· 2 min read

Want to Make Your Start-up Work? Here's how

Among the numerous consumer brand start-ups, the ones who understand consumer demand are the ones who survive.

Tahira Noor Khan

· 3 min read

Reforestation: 4 Reasons Startup Founders Should Care

The planet badly needs more trees. Also, consumers love companies that push for issues they care about.

Matt Hill

· 6 min read

Demystifying the Future of Food Tech in India and Why it Will be Digital Food Videos?

A new category of food tech start-ups seems to have found the right solution to tackle these challenges while successfully enhancing the experience of diners

Monica Narula

· 5 min read

Digital Marketing 101 for Entrepreneurs

A powerful brand image can prove to be a powerful weapon to utilize in the battle of Digital Disruption

Vikram Kumar

· 6 min read

The Changing World: The Importance of Leading with a 'Global Village' Mindset

The concept of having control of your personal data is one that is impacting the world and has quickly become a popular tool to do so

Christopher Miglino

· 5 min read

How Brands are Trying to Win Against Gender Bias

A shift towards gender-neutrality: That's the only way to make your company work

Sakshi Chandak

· 4 min read

What Your Startup Needs to Learn from Digital Transformation

This content discusses a few lessons that your startup business should learn from digital transformation to grow and succeed in the long run

Mehul Rajput

· 7 min read

Art and Science of Finding the Right Set of Initial Customers

So how does a business recruit early adopters who test and use your new product or service, and then advocate this offering to others around them?

Ashish Merchant

· 4 min read

Here's How eSIM Will Make Consumers' Lives a Whole Lot Easier and Exciting

International roamers will no longer have to bear the inconvenience of carrying more than one phone or switching SIM cards

Shahar Yaacobi

· 3 min read

How Credit Cards Are Fighting Rise of E-wallets in Asia

E-wallets may be offering the ease of mobile payments through store partnerships and rewards across Asia, but credit cards are turning to tech and digital to shift the odds in their favour

Rohith Murthy

· 6 min read

Pooja Singh

· 3 min read